Concealed Cistern Market in Saudi Arabia - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

The Concealed Cistern Market is poised at a CAGR of 4% during the forecast period.

A concealed cistern is simply a toilet cistern (tank) that is hidden in some way. It is usually hidden inside or behind a wall, in the ceiling, or inside cabinetry. A cistern concealed inside a wall is called an in-wall cistern while one hidden behind the wall is called an in-duct system. With a population of 34.27 mn in 2019 and 35.3 mn in 2021, a continuous increase in population is observed requiring the need for the construction of stays with an increase in the number of bathrooms and toilets creating opportunity for Concealed cisterns.

With the advent of COVID-19, a slack in Saudi Arabia’s real estate sector was observed as the pandemic hampered property transactions - and the kingdom’s wider economy - to a standstill. The kingdom aims to raise home ownership to 60 per cent among nationals and increase total outstanding mortgages to SAR 502 billion (USD 133.9 billion) by the end of 2020. Volume and value of residential real estate transaction volumes declined substantially in March 2020 as the lockdowns came into force. This created a negative signal for concealed cistern market as demand was declining.

As the economy slowly opened after the relaxation of covid-related lockdown, the demand normalized, the GDP of Saudi Arabia observed a continuous increase with GDP in US billion dollars (703.37, 833.54, 1040.17) during 2020, 2021 and 2022 respectively and is expected to reach USD 1,107.71 billiion in 2027 creating a positive environment for construction and concealed cistern market.

Saudi Arabia Concealed Cistern Market Trends

Construction of Commercial and Residential Space Affecting Cistern Market

The residential and non-residential building industry in Saudi Arabia observed continuous growth with 5% annual growth during 2018 and after a continuous increase in demand for residential and commercial space, it increased to 7.6% in 2021 and 7.8% in 2022. With this increase in space requirement for commercial as well as residential, demand for concealed cisterns also increases to make bathrooms and washrooms more spacious with modern technology pieces of equipment. In 2018, 2019 and 2020 GDP of the construction sector in Saudi Arabia stands at SAR 151,496 million, SAR 163,655 million, and SAR 168,750 million, respectively.

Government Initiatives towards Boosting Investment in Construction

According to the Saudi government, by 2020 the impact of the Economic Cities will include USD 150 billion contributed to GDP growth, 1.3 million jobs created, and the accommodation of 4.8 million people. Under the National Transformation Plan (the ‘Plan’) and Saudi vision 2030, the housing sector, with a budget of SAR 59 billion, is the biggest area of government expenditure, having the target of increasing real estate sector contribution to 5-10% of the GDP and establishing fast-track licences and special finance packages to encourage private sector investment in housing projects. These government initiatives will be creating demand for modern bathrooms with smart homes and increase the demand for concealed cisterns in the market.

Saudi Arabia Concealed Cistern Market Competitor Analysis

The concealed cistern products market is highly competitive. Saudi Arabia shifting its economy from oil-based to other products is observing an increase in foreign investment for new businesses. With the aim towards the development of new office spaces for new business and with an increasing population in cities, construction of new residential space is required. As the GDP and income level of the country are increasing people are shifting toward modern houses with modern bathrooms, and toilets creating an opportunity for concealed cistern manufacturing firms. Major firms operating in concealed cistern market are Toto, Lixil, Roca, and Fluidmaster investing in R&D to innovate and modernize its product and increase market share.

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