Tissue and Hygiene in Saudi Arabia

Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth, urbanisation, stronger tourist footfall and improving disposable incomes per household. The growth of tourism and education and prioritisation of “Saudisation” saw more women join the workforce, informing a general shift in sociocultural practices.

The Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN SAUDI ARABIA

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

The offer of sustainable options increases in menstrual care
Demographic trends and awareness campaigns support menstrual care in Saudi Arabia
Modern grocery retailers propel menstrual care

PROSPECTS AND OPPORTUNITIES

The offer of environmental- and skin-friendly variants to see an increase in the forecast period
Intense competition to encourage continuous innovation and product upgrades
Menstrual care to stay on an upward growth trajectory in the forecast period

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation and higher raw material and production costs foster an increase in the average unit price of nappies/diapers
Gradually decreasing birth rate continues to lower the target audience and limit demand for nappies/diapers
Disposable pants remains the fastest-growing category while segmentation increases across nappies/diapers/pants

PROSPECTS AND OPPORTUNITIES

Sustainable material-based nappies/diapers ranges to pique consumer interest in the forecast period
Innovation and e-commerce to support development and category growth
The strength of the leading brands acts as a barrier to new brands

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increasing awareness and product accessibility improve sales of adult incontinence products through retail in Saudi Arabia
Innovation and new product development by key players help to sustain growth trajectory
Retail e-commerce continues to emerge as a significant channel for adult incontinence

PROSPECTS AND OPPORTUNITIES

Category outlook is positive as awareness and development are set to continue apace in the forecast period
Key players to focus on improving their offer to win over consumers and maintain their positions
Sales via e-commerce to grow in the forecast period

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

WIPES IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Favourable health, social and economic factors push the demand for wipes in Saudi Arabia
Robust key trends continue to develop and grow the category at the end of the review period
Key players in baby wipes continue to upgrade product quality and diversify their product offer

PROSPECTS AND OPPORTUNITIES

Key players are likely to launch sustainable and eco-friendly variants in the forecast period
Multiple pack sizes a possibility in the forecast period
Innovation investments to create growth prospects for wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2018-2023
Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Local tissue production benefits from government stimuli
Inflation and the rise in raw material costs exert upward pressure on average retail unit prices
Key manufacturers keep improving products and packaging to remain competitive

PROSPECTS AND OPPORTUNITIES

Reduced dependency on imports and price promotions to help shape the category
Sustainability and eco-friendly products to gain popularity
Expansion of distribution to boost retail tissue in Saudi Arabia

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2018-2023
Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN SAUDI ARABIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Positive economic, social and cultural factors spur development and growth in AFH tissue
AFH tissue and hygiene focuses on sustainable initiatives in accordance with Saudi Arabia’s Vision 2030
Segmentation and other key trends remain robust

PROSPECTS AND OPPORTUNITIES

Strong development opportunities lie ahead
Horeca is well placed to remain the strongest AFH channel
Further moves towards sustainability anticipated in the forecast period

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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