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Tissue and Hygiene in Saudi Arabia

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    Report

  • 62 Pages
  • March 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2620086
Total tissue and hygiene sales rose in both volume and current value terms in Saudi Arabia in 2024. The market was shaped by various factors that drove consumer demand and influenced purchasing patterns, including rising disposable incomes, population growth, urbanisation, heightened hygiene awareness, increased environmental concerns, the convenience offered by e-commerce and continuous product innovation.

The Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Menstrual care benefits from innovation in 2024
  • Modern Products leads overall menstrual care, while Unicharm rises rapidly
  • Supermarkets and hypermarkets lead distribution
PROSPECTS AND OPPORTUNITIES
  • Further growth forecast as players invest in product enhancements
  • E-commerce set for further rapid expansion
  • Innovation and tech advances will shape progress for menstrual care
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation and premiumisation support value growth in 2024
  • Unicharm leads the landscape
  • Supermarkets and hypermarkets as leading distribution channels
PROSPECTS AND OPPORTUNITIES
  • Steady growth forecast thanks to favourable demographic trends
  • Changing retail landscape
  • Sustainability trends and tech advancements to remain central to innovation
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expansion driven by an ageing population and product innovations
  • Fine Hygienic Paper leads, with National Paper Products rising fastest
  • Pharmacies as key distribution channel, and e-commerce as most dynamic in 2024
PROSPECTS AND OPPORTUNITIES
  • Demographic changes and product acceptance to drive future demand
  • Further development of e-commerce
  • Innovative solutions and sustainability focus
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising demand for wipes seen in 2024
  • Arabian Trading Supplies leads through popular Dettol and Garnier brands
  • Hypermarkets leads distribution for wipes, followed closely by supermarkets
PROSPECTS AND OPPORTUNITIES
  • Continuing focus on hygiene and eco-friendliness
  • E-commerce growth and retail channel outlook
  • Innovation in line with environmental concerns, and the rise of smart features
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value sales rise in 2024, driven by paper towels
  • Fine Hygienic Paper leads overall with its first-ranking Fine brand
  • Hypermarkets as leading channel, though e-commerce rises most rapidly
PROSPECTS AND OPPORTUNITIES
  • Retail tissue to see further growth during forecast period
  • Persistent expansion for e-commerce as players invest more in omnichannel strategies
  • Innovation trends include sustainability, premiumisation and advanced tech
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • AFH tissue and hygiene sees rapid rises in 2024
  • Adult incontinence sales benefit from rising awareness and ageing population
  • Innovation in AFH tissue and hygiene
PROSPECTS AND OPPORTUNITIES
  • Strong growth forecast for AFH tissue and hygiene in Saudi Arabia
  • Rise of e-commerce to support demand
  • Smart tech and sustainability come into sharper focus
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029