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Tissue and Hygiene Products - Global Strategic Business Report

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    Report

  • 344 Pages
  • April 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 338702
The global market for Tissue and Hygiene Products was valued at US$358.1 Billion in 2024 and is projected to reach US$518.5 Billion by 2030, growing at a CAGR of 6.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Tissue and Hygiene Products

Market - Key Trends and Drivers

Tissue and hygiene products encompass a wide range of personal care and cleaning items essential for daily living and maintaining personal and public hygiene. These products include bathroom tissues, facial tissues, paper towels, wipes, feminine hygiene products, and adult incontinence products. Typically made from a variety of paper and absorbent materials, these products are designed to enhance cleanliness, comfort, and convenience in both household and commercial environments. Increasing global focus on sanitation and hygiene, spurred by recent public health crises, notably the COVID-19 pandemic, represents a major growth driver in the tissue and hygiene products market. This heightened awareness has led to a surge in demand for hygiene products, particularly disinfecting and antibacterial wipes and hand sanitizing tissues. Additionally, the shift in consumer behavior towards maintaining higher hygiene standards at home and in public areas continues to fuel demand for these products. This trend is supported by government initiatives and health campaigns promoting better hygiene practices to prevent the spread of viruses and bacteria.

Another significant trend is the growing consumer preference for eco-friendly and sustainable products. As environmental concerns become more pressing, consumers are increasingly opting for tissue and hygiene products made from recycled materials or sourced from sustainable forestry practices. Manufacturers are responding to this demand by innovating in product materials and production processes, such as reducing water usage and carbon emissions during manufacturing and introducing biodegradable and compostable products. This shift not only meets consumer expectations but also aligns with global sustainability goals, influencing the development and marketing strategies of tissue and hygiene product companies. Manufacturers are increasingly exploring alternative fibers and substrates that diverge from traditional virgin timber sources to meet these eco-conscious demands

Furthermore, advancements in product technology and customization are also driving market growth. Innovations in the tissue and hygiene sector include enhanced product designs that offer better absorption, comfort, and skin-friendly materials, particularly in products like adult incontinence and feminine hygiene. The market is also seeing a rise in personalized and niche products tailored to specific consumer needs and preferences, such as hypoallergenic products for sensitive skin or customized feminine hygiene solutions. These advancements help address a broader range of consumer requirements, contributing to the expansion of the tissue and hygiene products market.

Report Scope

The report analyzes the Tissue and Hygiene Products market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Product (Toilet Paper, Household Paper, Baby Diapers, Feminine Hygiene, Paper Tissues, Incontinence); Distribution Channel (Offline, Online).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Toilet Paper segment, which is expected to reach US$157.7 Billion by 2030 with a CAGR of a 6.3%. The Household Paper segment is also set to grow at 7.2% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $92.7 Billion in 2024, and China, forecasted to grow at an impressive 9.8% CAGR to reach $122.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Asia Pulp and Paper Group, Carmen Tissues S.A.E, Clearwater Paper Corporation, Georgia Pacific LLC, Hengan International Group Co., Ltd. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Tissue and Hygiene Products Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Tissue and Hygiene Products Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Tissue and Hygiene Products Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Some of the 174 major companies featured in this Tissue and Hygiene Products market report include:

  • Asia Pulp and Paper Group
  • Carmen Tissues S.A.E
  • Clearwater Paper Corporation
  • Georgia Pacific LLC
  • Hengan International Group Co., Ltd.
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Kruger Inc.
  • MPI Papermills Inc.
  • Procter & Gamble Company, The
  • Sofidel Group
  • Sofidel Group
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tissue and Hygiene Products - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Increasing Global Population Drives Demand for Tissue and Hygiene Products
  • Growing Tourism and Hospitality Sector Spurs Use of Hygiene Products
  • Innovation in Biodegradable and Sustainable Products Expands Market Reach
  • Post-Pandemic Awareness about Hygiene Practices Accelerates Market Growth
  • Technological Advancements in Product Manufacturing Boosts Product Quality and Appeal
  • Rising Healthcare Expenditures Propels Demand for Hygiene Products in Medical Settings
  • Changing Consumer Preferences toward Premium Hygiene Products Generates Opportunities
  • Growing Baby Population Sustains Demand for Baby Hygiene Products
  • Urbanization Drive Accessibility of Tissue and Hygiene Products
  • E-commerce Growth Enhances Consumer Reach and Drives Sales Volumes
  • Stringent Regulations on Sanitation and Waste Management Impact Product Offerings
  • The Shift toward Organic and Natural Hygiene Products Throws the Spotlight on Green Products
  • Aging Population Drives Demand for Adult Incontinence Products
  • Increased Focus on Grooming and Hygiene Spurs New Product Developments
  • Growth in Disposable Income in Emerging Markets Opens Up New Consumer Segments
  • Water Scarcity Issues Propel Demand for Paper Based Hygiene Solutions
  • Promotion and Education Campaigns by Governments and NGOs Strengthen Market Prospects
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Tissue and Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 2: World Historic Review for Tissue and Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 3: World 15-Year Perspective for Tissue and Hygiene Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Toilet Paper by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 5: World Historic Review for Toilet Paper by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 6: World 15-Year Perspective for Toilet Paper by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Household Paper by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 8: World Historic Review for Household Paper by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 9: World 15-Year Perspective for Household Paper by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Baby Diapers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 11: World Historic Review for Baby Diapers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 12: World 15-Year Perspective for Baby Diapers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Feminine Hygiene by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 14: World Historic Review for Feminine Hygiene by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 15: World 15-Year Perspective for Feminine Hygiene by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Paper Tissues by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 17: World Historic Review for Paper Tissues by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 18: World 15-Year Perspective for Paper Tissues by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Incontinence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 20: World Historic Review for Incontinence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 21: World 15-Year Perspective for Incontinence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 23: World Historic Review for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 24: World 15-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 26: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 27: World 15-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • Table 28: World Tissue and Hygiene Products Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Tissue and Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Asia Pulp and Paper Group
  • Carmen Tissues S.A.E
  • Clearwater Paper Corporation
  • Georgia Pacific LLC
  • Hengan International Group Co., Ltd.
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Kruger Inc.
  • MPI Papermills Inc.
  • Procter & Gamble Company, The
  • Sofidel Group
  • Sofidel Group
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation

Table Information