Tissue and Hygiene Products - Global Strategic Business Report

The global market for Tissue and Hygiene Products was valued at US$358.1 Billion in 2024 and is projected to reach US$518.5 Billion by 2030, growing at a CAGR of 6.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Tissue and Hygiene Products market.

Tissue and Hygiene Products

- Key Trends and Drivers

Tissue and hygiene products encompass a wide range of personal care and cleaning items essential for daily living and maintaining personal and public hygiene. These products include bathroom tissues, facial tissues, paper towels, wipes, feminine hygiene products, and adult incontinence products. Typically made from a variety of paper and absorbent materials, these products are designed to enhance cleanliness, comfort, and convenience in both household and commercial environments. Increasing global focus on sanitation and hygiene, spurred by recent public health crises, notably the COVID-19 pandemic, represents a major growth driver in the tissue and hygiene products market. This heightened awareness has led to a surge in demand for hygiene products, particularly disinfecting and antibacterial wipes and hand sanitizing tissues. Additionally, the shift in consumer behavior towards maintaining higher hygiene standards at home and in public areas continues to fuel demand for these products. This trend is supported by government initiatives and health campaigns promoting better hygiene practices to prevent the spread of viruses and bacteria.

Another significant trend is the growing consumer preference for eco-friendly and sustainable products. As environmental concerns become more pressing, consumers are increasingly opting for tissue and hygiene products made from recycled materials or sourced from sustainable forestry practices. Manufacturers are responding to this demand by innovating in product materials and production processes, such as reducing water usage and carbon emissions during manufacturing and introducing biodegradable and compostable products. This shift not only meets consumer expectations but also aligns with global sustainability goals, influencing the development and marketing strategies of tissue and hygiene product companies. Manufacturers are increasingly exploring alternative fibers and substrates that diverge from traditional virgin timber sources to meet these eco-conscious demands

Furthermore, advancements in product technology and customization are also driving market growth. Innovations in the tissue and hygiene sector include enhanced product designs that offer better absorption, comfort, and skin-friendly materials, particularly in products like adult incontinence and feminine hygiene. The market is also seeing a rise in personalized and niche products tailored to specific consumer needs and preferences, such as hypoallergenic products for sensitive skin or customized feminine hygiene solutions. These advancements help address a broader range of consumer requirements, contributing to the expansion of the tissue and hygiene products market.

Report Scope

The report analyzes the Tissue and Hygiene Products market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Product (Toilet Paper, Household Paper, Baby Diapers, Feminine Hygiene, Paper Tissues, Incontinence); Distribution Channel (Offline, Online).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Toilet Paper segment, which is expected to reach US$157.7 Billion by 2030 with a CAGR of a 6.3%. The Household Paper segment is also set to grow at 7.2% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $92.7 Billion in 2024, and China, forecasted to grow at an impressive 9.8% CAGR to reach $122.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Tissue and Hygiene Products Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Tissue and Hygiene Products Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Tissue and Hygiene Products Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Asia Pulp and Paper Group, Carmen Tissues S.A.E, Clearwater Paper Corporation, Georgia Pacific LLC, Hengan International Group Co., Ltd. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 174 companies featured in this Tissue and Hygiene Products market report include:

• Asia Pulp and Paper Group
• Carmen Tissues S.A.E
• Clearwater Paper Corporation
• Georgia Pacific LLC
• Hengan International Group Co., Ltd.
• Johnson & Johnson
• Kimberly-Clark Corporation
• Kruger Inc.
• MPI Papermills Inc.
• Procter & Gamble Company, The
• Sofidel Group
• Sofidel Group
• Svenska Cellulosa Aktiebolaget (SCA)
• Unicharm Corporation

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry