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The Away-from-Home Tissue & Hygiene Market grew from USD 14.89 billion in 2023 to USD 15.98 billion in 2024. It is expected to continue growing at a CAGR of 7.74%, reaching USD 25.11 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
The Away-from-Home (AfH) Tissue & Hygiene market encompasses products designed for use outside of domestic settings, including commercial, institutional, and industrial environments. These products include paper towels, toilet tissues, napkins, facial tissues, and hygiene dispensers. The necessity for AfH tissue products is driven by sanitation and hygiene requirements in public spaces such as offices, schools, healthcare facilities, hotels, and restaurants. Their application spans across several sectors, ensuring health standards and convenience for the public, thus positioning these products as essential for operational efficiency and customer satisfaction in end-use scopes like hospitality and healthcare.
Market growth is influenced by factors such as increasing urbanization, rising awareness about hygiene, and a growing number of hospitality and healthcare establishments. Additionally, environmental concerns and sustainable practices are catalyzing innovations in eco-friendly and recyclable tissues, presenting opportunities for market expansion. The adoption of smart hygiene solutions and touchless dispensers also opens avenues for technological innovation in this sector. To seize these opportunities, companies should focus on developing biodegradable and sustainable products, leveraging smart technologies, and expanding distribution in emerging markets.
However, market growth is challenged by factors such as fluctuating raw material prices, regulatory compliance demands, and the high cost of advanced hygiene solutions. Additionally, competition from digital alternatives, like hand dryers, poses a threat to traditional tissue products.
To drive innovation and business growth, companies should aim to develop cost-effective, sustainable products while incorporating IoT solutions for enhanced user experience and operational efficiency. The AfH Tissue & Hygiene market is characterized by intense competition and rapid technological advancements. Companies must navigate through regulatory landscapes and shifting consumer preferences toward green products to maintain competitiveness. Overall, focusing on sustainability, technology integration, and geographical expansion offers the most promising paths for business growth in the evolving AfH market.
Understanding Market Dynamics in the Away-from-Home Tissue & Hygiene Market
The Away-from-Home Tissue & Hygiene Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.- Market Drivers
- Robust spending for better hygiene & sanitation products
- Increasing demand for the recycled hygiene products
- Growing sanitation programs from public spaces such as restaurants, toilets
- Market Restraints
- Raw material price fluctuation
- Market Opportunities
- New product developments and fragrance combinations in tissues
- Improvements in tissue manufacturing methods
- Market Challenges
- Concerns regarding environmental hazards and rising trend of electronic dryers
Exploring Porter’s Five Forces for the Away-from-Home Tissue & Hygiene Market
Porter’s Five Forces framework further strengthens the insights of the Away-from-Home Tissue & Hygiene Market, delivering a clear and effective methodology for understanding the competitive landscape. This tool enables companies to evaluate their current competitive standing and explore strategic repositioning by assessing businesses’ power dynamics and market positioning. It is also instrumental in determining the profitability of new ventures, helping companies leverage their strengths, address weaknesses, and avoid potential pitfalls.Applying PESTLE Analysis to the Away-from-Home Tissue & Hygiene Market
External macro-environmental factors deeply influence the performance of the Away-from-Home Tissue & Hygiene Market, and the PESTLE analysis provides a comprehensive framework for understanding these influences. By examining Political, Economic, Social, Technological, Legal, and Environmental elements, this analysis offers organizations critical insights into potential opportunities and risks. It also helps businesses anticipate changes in regulations, consumer behavior, and economic trends, enabling them to make informed, forward-looking decisions.Analyzing Market Share in the Away-from-Home Tissue & Hygiene Market
The Away-from-Home Tissue & Hygiene Market share analysis evaluates vendor performance. This analysis provides a clear view of each vendor’s standing in the competitive landscape by comparing key metrics such as revenue, customer base, and other critical factors. Additionally, it highlights market concentration, fragmentation, and trends in consolidation, empowering vendors to make strategic decisions that enhance their market position.Evaluating Vendor Success with the FPNV Positioning Matrix in the Away-from-Home Tissue & Hygiene Market
The Away-from-Home Tissue & Hygiene Market FPNV Positioning Matrix is crucial in evaluating vendors based on business strategy and product satisfaction levels. By segmenting vendors into four quadrants - Forefront (F), Pathfinder (P), Niche (N), and Vital (V) - this matrix helps users make well-informed decisions that best align with their unique needs and objectives in the market.Strategic Recommendations for Success in the Away-from-Home Tissue & Hygiene Market
The Away-from-Home Tissue & Hygiene Market strategic analysis is essential for organizations aiming to strengthen their position in the global market. A comprehensive review of resources, capabilities, and performance helps businesses identify opportunities for improvement and growth. This approach empowers companies to navigate challenges in the increasingly competitive landscape, ensuring they capitalize on new opportunities and align with long-term success.Key Company Profiles
The report delves into recent significant developments in the Away-from-Home Tissue & Hygiene Market, highlighting leading vendors and their innovative profiles. These include Asia Pulp and Paper Group, BiOrigin Specialty Products, Cascades Tissue Group Inc., Clearwater Paper Corporation, Domtar Corporation, Essity AB, First Quality Enterprises, Inc., Hengan International Group Company Limited, Hospeco Brands Group, Industrie Cartarie Tronchetti S.p.A., Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Kruger Products, Körber AG, LC Paper, Lucart S.p.A., Medline Industries, Inc., Morcon Tissue, Northwood Hygiene Products Ltd., NTPM HOLDINGS BERHAD, Procter & Gamble Company, Sofidel Group, Star Tissue UK Ltd, Total Dry, and Wausau Paper Corp..Market Segmentation & Coverage
This research report categorizes the Away-from-Home Tissue & Hygiene Market to forecast the revenues and analyze trends in each of the following sub-markets:- Product Type
- Incontinence Products
- Paper Napkins
- Paper Towels
- Toilet Papers
- Wipes
- End-user
- Commercial
- Food & Beverages
- Hospitals & Healthcare
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report provides a detailed overview of the market, exploring several key areas:
- Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
- Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
- Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
- Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
- Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current size of the market, and how is it expected to grow?
- Which products, segments, and regions present the most attractive investment opportunities?
- What are the prevailing technology trends and regulatory factors influencing the market?
- How do top vendors rank regarding market share and competitive positioning?
- What revenue sources and strategic opportunities guide vendors' market entry or exit decisions?
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Away-from-Home Tissue & Hygiene Market, by Product Type
7. Away-from-Home Tissue & Hygiene Market, by End-user
8. Americas Away-from-Home Tissue & Hygiene Market
9. Asia-Pacific Away-from-Home Tissue & Hygiene Market
10. Europe, Middle East & Africa Away-from-Home Tissue & Hygiene Market
11. Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
The leading players in the Away-from-Home Tissue & Hygiene market, which are profiled in this report, include:- Asia Pulp and Paper Group
- BiOrigin Specialty Products
- Cascades Tissue Group Inc.
- Clearwater Paper Corporation
- Domtar Corporation
- Essity AB
- First Quality Enterprises, Inc.
- Hengan International Group Company Limited
- Hospeco Brands Group
- Industrie Cartarie Tronchetti S.p.A.
- Johnson & Johnson Services Inc.
- Kimberly-Clark Corporation
- Kruger Products
- Körber AG
- LC Paper
- Lucart S.p.A.
- Medline Industries, Inc.
- Morcon Tissue
- Northwood Hygiene Products Ltd.
- NTPM HOLDINGS BERHAD
- Procter & Gamble Company
- Sofidel Group
- Star Tissue UK Ltd
- Total Dry
- Wausau Paper Corp.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 180 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 15.98 Billion |
| Forecasted Market Value ( USD | $ 25.11 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
