Ski Market Report 2026

The ski market size has grown steadily in recent years. It will grow from $1.61 billion in 2025 to $1.68 billion in 2026 at a compound annual growth rate (CAGR) of 4.1%. The growth in the historic period can be attributed to expansion of winter sports tourism, growth of ski resorts and infrastructure, increasing participation in recreational skiing, rising disposable income in cold regions, wider availability of ski equipment rentals.

The ski market size is expected to see steady growth in the next few years. It will grow to $2.01 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing focus on sustainable ski manufacturing, rising demand for all-terrain ski designs, expansion of ski tourism in emerging regions, growing adoption of advanced materials for durability, increasing popularity of freestyle and backcountry skiing. Major trends in the forecast period include increasing demand for lightweight and high-performance skis, growing popularity of recreational and adventure skiing, rising adoption of advanced composite materials, expansion of ski tourism activities, enhanced focus on stability and control features.

A substantial contributor to the growth of the ski market is the increasing disposable incomes worldwide. Disposable income, the income available after tax and social security deductions, is earmarked for discretionary spending or savings. As disposable income levels rise globally, individuals are more inclined to invest in leisure activities such as skiing. This trend is particularly evident in emerging economies. According to October 2023 data from the Bureau of Economic Analysis, the disposable income of Americans increased from $18.24 trillion in the first quarter of 2022 to $19.88 trillion in the first quarter of 2023. Consequently, the escalating disposable incomes globally are poised to propel the ski market.

Major companies in the ski market are adopting a strategic partnership approach to enhance the quality of services offered to customers. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits and success. For instance, in March 2023, Pebblebee, a US-based smart-tracking technology company, partnered with Peak Ski Co., a US-based ski company, to integrate Pebblebee tech into its skis. The collaboration resulted in the creation of Peak Lôc8, a tracking and location system embedded beneath the ski's topsheet material. Designed for wireless recharging and compatibility with both iOS and Android operating systems, the system aims to assist skiers in locating valuable equipment using a mobile device.

In November 2024, Canadawide Sports Ltd., a Canada-based distributor of outdoor and winter sports equipment, acquired G3 Genuine Guide Gear Inc. (G3) for an undisclosed amount. Through this acquisition, Canadawide Sports Ltd. aimed to revitalize and strengthen a legacy backcountry ski brand by leveraging its distribution network and financial resources to relaunch G3’s ski gear and ensure continuity for backcountry skiing customers. G3 Genuine Guide Gear Inc. is a Canada-based company specializing in backcountry ski equipment, including skis, skins, bindings, poles, and related outdoor gear.

Major companies operating in the ski market are Decathlon SA, Amer Sports, Tecnica Group S.p.A, K2 Sports LLC, Fischer Beteiligungsverwaltungs GmbH, Groupe Rossignol, Head Skis, Helly Hansen, Alpina DOO, Black Diamond Equipment Ltd, Surefoot, Armada, Blizzard Sport GmbH, Scott Sports, Icelantic LLC, DPS Skis, Rottefella AS, Marker Dalbello Voelklski GmbH, Faction Skis, Kastle GmbH, Volkl, Majesty Skis, 4FRNT Skis LLC, Coalition Snow, United States Ski Pole Company, Whitedot Skis, Liberty Skis, Moment Skis, ON3P Skis, Stockli Swiss Sports AG.

North America was the largest region in the ski market in 2025. The regions covered in the ski market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ski market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ski market consists of sales of racing skis, carving skis, touring skis, park skis, and powder skis. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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