Ski Market Report 2025

The ski market size has grown steadily in recent years. It will grow from $1.58 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 3.8%. The growth in the historic period can be attributed to increased popularity of winter sports, increased tourism, expansion of ski resorts, increased disposable incomes, focusing on environmentally friendly practices and eco-friendly products.

The ski market size is expected to see steady growth in the next few years. It will grow to $1.96 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing popularity of recreational activities, growing demand for leisure and adventure activities, increasing engagement in skiing and snowboarding,. Major trends in the forecast period include launch of eco-friendly products, technological solutions, strategic collaborations, sustainable product launches, lightweight bindings, integrated hike mechanisms.

The growing interest in recreational activities is expected to boost the ski market in the future. Recreational activities encompass any outdoor pursuits enjoyed for fun, exercise, or leisure, including learning various movements. Skiing is a popular leisure sport that offers enjoyment and fitness while providing an excellent outdoor experience. For example, the 2023 outdoor participation trends report from the Outdoor Foundation, a US-based non-profit organization, noted that in 2022, outdoor recreation participants rose by 2.3%, reaching a record high of 168.1 million, which represents 55% of the U.S. population aged 6 and older. Consequently, the rise in recreational activities is driving the growth of the ski market.

A substantial contributor to the growth of the ski market is the increasing disposable incomes worldwide. Disposable income, the income available after tax and social security deductions, is earmarked for discretionary spending or savings. As disposable income levels rise globally, individuals are more inclined to invest in leisure activities such as skiing. This trend is particularly evident in emerging economies. According to October 2023 data from the Bureau of Economic Analysis, the disposable income of Americans increased from $18.24 trillion in the first quarter of 2022 to $19.88 trillion in the first quarter of 2023. Consequently, the escalating disposable incomes globally are poised to propel the ski market.

A noteworthy trend gaining traction in the ski market is product innovation, with major companies developing novel products to maintain their market position. For example, in January 2022, Fischer Sports, an Austria-based sports equipment company, introduced the redesigned Ranger series skis for all mountain sports. The series incorporates environmentally conscious construction materials, such as recycled steel edges (20-25%), top sheets made from 50% vegetable oil-based materials with 10% recycled content, and bases that are at least 50% recyclable. Additionally, the series features a zero-waste wood core and Titanal with at least 80% recycled material.

Major companies in the ski market are adopting a strategic partnership approach to enhance the quality of services offered to customers. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits and success. For instance, in March 2023, Pebblebee, a US-based smart-tracking technology company, partnered with Peak Ski Co., a US-based ski company, to integrate Pebblebee tech into its skis. The collaboration resulted in the creation of Peak Lôc8, a tracking and location system embedded beneath the ski's topsheet material. Designed for wireless recharging and compatibility with both iOS and Android operating systems, the system aims to assist skiers in locating valuable equipment using a mobile device.

In May 2022, K&H Bank, a Hungary-based banking institution, acquired Alpina Sports for an undisclosed sum. This acquisition is intended to strengthen its position in the retail banking sector by diversifying its portfolio and entering the expanding sports and outdoor market. Alpina Sports, based in Slovenia, specializes in high-performance ski goggles.

Major companies operating in the ski market include Decathlon SA, Amer Sports, Tecnica Group S.p.A, K2 Sports LLC, Fischer Beteiligungsverwaltungs GmbH, Groupe Rossignol, Head Skis, Helly Hansen, Alpina DOO, Black Diamond Equipment Ltd, Surefoot, Armada, Blizzard Sport GmbH, Scott Sports, Icelantic LLC, DPS Skis, Rottefella AS, Marker Dalbello Voelklski GmbH, Faction Skis, Kastle GmbH, Volkl, Majesty Skis, 4FRNT Skis LLC, Coalition Snow, United States Ski Pole Company, Whitedot Skis, Liberty Skis, Moment Skis, ON3P Skis, Stockli Swiss Sports AG.

North America was the largest region in the ski market in 2024. The regions covered in the ski market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ski market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Skiing involves using a piece of wood or a stick with slats fastened to the feet to glide over snow. Skis are designed to provide stability, control, and mobility on snow, enabling individuals to traverse slopes, trails, and various terrains.

The main ski products include skis and poles, ski boots, and ski protective gear and accessories. Skis are long, thin devices connected to a skier's boots and designed to glide smoothly through snow. Poles are elongated, lightweight pairs used for balancing and assisting skiers in traversing slopes, maintaining balance, and changing direction. These products are distributed through online and offline channels and cater to different end-users, including men, women, and kids.

The ski market research report is one of a series of new reports that provides ski market statistics, including ski industry global market size, regional shares, competitors with a ski market share, detailed ski market segments, market trends, and opportunities, and any further data you may need to thrive in the ski industry. This ski market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ski market consists of sales of racing skis, carving skis, touring skis, park skis, and powder skis. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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