Ski Equipment and Gear Market Report 2026

The ski equipment and gear market size has grown steadily in recent years. It will grow from $1.61 billion in 2025 to $1.67 billion in 2026 at a compound annual growth rate (CAGR) of 3.5%. The growth in the historic period can be attributed to growth in winter sports participation, rising awareness of skier safety, expansion of ski tourism infrastructure, increasing availability of specialized ski apparel, growth of premium sports gear brands.

The ski equipment and gear market size is expected to see steady growth in the next few years. It will grow to $1.96 billion in 2030 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increasing demand for smart and connected ski gear, rising focus on lightweight and thermal materials, expansion of online sales of ski equipment, growing popularity of customized ski gear, innovation in protective and safety accessories. Major trends in the forecast period include increasing demand for integrated ski gear solutions, growing focus on safety and protective equipment, rising adoption of advanced fabric and material technologies, expansion of premium and performance-oriented gear, enhanced emphasis on comfort in extreme conditions.

The expanding realm of e-commerce is poised to drive the growth of the ski equipment and gear market in the future. E-commerce, involving the online buying and selling of goods and services, provides a platform for a variety of ski equipment and gear products, including skis, boots, bindings, poles, and apparel from different brands and vendors. This trend enables companies to extend their reach to a broader consumer base. For instance, the United States Census Bureau reported in August 2023 that, in the second quarter of 2023, the estimate for e-commerce rose by 7.5% compared to the same period in 2022, while overall retail sales increased by 0.6%. Online stores accounted for 15.4% of all sales in the second quarter of 2023. Hence, the growing expansion of e-commerce is a driving force behind the ski equipment and gear market's growth.

Major companies in the ski equipment and gear market are focusing on launching advanced solutions, such as online rental services, to secure a competitive advantage. These online rental services provide rental items sourced from reputable clothing brands and delivered directly to customers, with the option for items to be picked up after use for cleaning and sterilization. For example, in October 2023, Balenciaga, a luxury fashion house based in Paris known for its ready-to-wear footwear, handbags, and accessories, introduced its first-ever Skiwear collection. By offering a range of technically advanced apparel, accessories, and functional athletic gear, Balenciaga aims to appeal to both fashion-conscious consumers and winter sports enthusiasts. The brand incorporates advanced materials designed for performance, striving to provide stylish yet practical options for skiing.

In March 2023, Aleck, a France-based computer and electronics manufacturing company, completed the acquisition of Tocsen for an undisclosed amount. This strategic move is expected to enhance Aleck's outdoor sports product offerings and establish robust distribution channels across Europe and North America. Tocsen, headquartered in Germany, is a company that provides intelligent helmet-mounted crash sensors for various outdoor sports.

Major companies operating in the ski equipment and gear market are Decathlon SA, Amer Sports, Tecnica Group S.p.A, K2 Sports LLC, Fischer Beteiligungsverwaltungs GmbH, Groupe Rossignol, Head Skis, Clarus Corp, Helly Hansen, Skis Rossignol S.A., Salomon, Alpina DOO, Black Diamond, ELAN D.O.O., Surefoot, Armada, Blizzard Sport GmbH, Icelantic LLC, Black Crows, Dynastar, Faction Skis, Kastle, Full Tilt Boots Global, ATK Bindings, Coalition Snow, Crosson Ski, Liberty Skis, Look Bindings, Stockli Swiss Sports AG, 4FRNT Skis LLC, Atomic Austria GmbH.

North America was the largest region in the ski equipment and gear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ski equipment and gear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ski equipment and gear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ski equipment and gear market consist of sales of ski boots, helmets, goggles, ski jackets, snow pants, and gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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