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Smart Toys Market Size, Share & Trend Analysis Report By Product (Interactive Games, Robots, Educational Robots), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

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    Report

  • 84 Pages
  • April 2024
  • Region: Global
  • Grand View Research
  • ID: 5534064
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Smart Toys Market Growth & Trends

The global smart toys market size is expected to reach USD 25.54 billion by 2030, registering a CAGR of 11.5% from 2024 to 2030. The market is expanding rapidly, driven by a confluence of factors that cater to the evolving needs and preferences of parents. In an era marked by an emphasis on education, parents are increasingly seeking toys that not only entertain but also contribute to their children's cognitive development. Smart toys, integrating technology and learning, have become a favored choice for their ability to enhance problem-solving skills and critical thinking. The interactive and engaging nature of these toys, leveraging technologies like augmented reality (AR) and voice recognition, adds an extra layer of enjoyment to playtime.

Parents, aware of the digital future, appreciate smart toys for introducing their children to technology early on, fostering essential digital literacy skills. The rise of online retail and increasing preference for digital shopping experiences make e-commerce platforms a critical channel for reaching consumers. New entrants can leverage digital marketing techniques, social media campaigns, and online marketplaces to create brand awareness, engage with potential customers, and drive sales. Embracing a strong online presence aligns with the changing consumer shopping habits and provides a cost-effective way for new entrants to showcase their smart toys to a global audience. Localization and cultural adaptation are crucial factors for entering diverse markets within the industry.

Recognizing that preferences, educational standards, and cultural nuances vary globally, new entrants can tailor their products to specific regions or countries. It involves understanding local languages, incorporating relevant content, and adapting educational aspects to align with regional curriculum standards. Localization enhances the appeal of smart toys to diverse consumer demographics, ensuring that the products resonate with the cultural contexts of different markets. Government regulations and trade policies play a significant role in market entry. New entrants must thoroughly understand and comply with toy safety, data protection, and international trade regulations. Adherence to these regulations ensures legal compliance, builds consumer trust, and facilitates smoother market entry, particularly in regions with stringent regulatory frameworks.

Cross-industry partnerships are critical for new entrants aiming to establish a foothold in the global market. Collaborating with technology companies and content creators can open innovation and product development avenues. These partnerships can lead to the creation of comprehensive smart toy ecosystems that offer unique and diversified features, enhancing the overall value proposition for consumers. For instance, in February 2024, FoloToy collaborated with Yomiplanet to develop an exclusive AI-enhanced companion toy, Frank Murphy. This unique, multilingual interactive figurine can engage in conversations in six languages, such as English, Chinese, and Japanese.

Smart Toys Market Report Highlights

  • The educational robots segment accounted for a share of 14.3% in 2023. Many educational robots offer personalized learning experiences, adapting to the individual needs and progress of each child. This customization ensures that the educational content aligns with a child's pace and learning style, providing a tailored approach to knowledge acquisition
  • The online sales of smart toys are expected to grow at a CAGR of 14.7% from 2024 to 2030. E-commerce platforms showcase a diverse selection of smart toy options
  • Online retailers often stock multiple brands, styles, and price points, catering to different preferences and budgets. This diversity caters to different preferences, age groups, and technological requirements
  • Europe is expected to grow at a CAGR of 11.7% from 2024 to 2030. The region has witnessed significant economic growth, leading to a rising middle-class population with increased purchasing power
  • As disposable incomes grow, parents are more inclined to invest in innovative and technologically advanced toys, contributing to the popularity of smart toys among kids, supporting regional market growth

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
Chapter 3. Smart Toys Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/ Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter's Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Smart Toys Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Smart Toys Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Interactive Games
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Robots
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Educational Robots
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Smart Toys Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Online
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Offline
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Smart Toys Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Germany
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. UK
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Spain
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Italy
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Key country dynamics
7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. India
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. Japan
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Key country dynamics
7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. End User Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Playmobil
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. End User Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Pillar Learning
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. End User Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Sega Toys Co. Ltd.
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. End User Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. LeapFrog Enterprises Inc. (Vtech Holdings Ltd.)
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. End User Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Mattel, Inc.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. End User Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. LEGO System A/S
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. End User Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Hasbro
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. End User Portfolios
8.9.8. MindWare, Inc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. End User Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Sphero, Inc.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. End User Portfolios
8.9.9.4. Strategic Initiatives
List of Tables
1. Smart toys market - Key market driver analysis
2. Smart toys market - Key market restraint analysis
3. Smart toys market estimates and forecast, by interactive games, 2018 - 2030 (USD Million)
4. Smart toys market estimates and forecast, by robots, 2018 - 2030 (USD Million)
5. Smart toys market estimates and forecast, by educational robots, 2018 - 2030 (USD Million)
6. Smart toys market estimates and forecast, through online, 2018 - 2030 (USD Million)
7. Smart toys market estimates and forecast, through offline, 2018 - 2030 (USD Million)
8. North America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
9. North America smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
10. North America smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
11. U.S. macro-economic outlay
12. U.S. smart toys market estimates and forecast, 2018 - 2030 (USD Million)
13. U.S. smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
14. U.S. smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
15. Canada macro-economic outlay
16. Canada smart toys market estimates and forecast, 2018 - 2030 (USD Million)
17. Canada smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
18. Canada smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
19. Mexico macro-economic outlay
20. Mexico smart toys market estimates and forecast, 2018 - 2030 (USD Million)
21. Mexico smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
22. Mexico smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
23. Europe smart toys market estimates and forecast, 2018 - 2030 (USD Million)
24. Europe smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
25. Europe smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
26. Germany macro-economic outlay
27. Germany smart toys market estimates and forecast, 2018 - 2030 (USD Million)
28. Germany smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
29. Germany smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
30. UK macro-economic outlay
31. UK smart toys market estimates and forecast, 2018 - 2030 (USD Million)
32. UK smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
33. UK smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
34. Spain macro-economic outlay
35. Spain smart toys market estimates and forecast, 2018 - 2030 (USD Million)
36. Spain smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
37. Spain smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
38. Italy macro-economic outlay
39. Italy smart toys market estimates and forecast, 2018 - 2030 (USD Million)
40. Italy smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
41. Italy smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
42. France macro-economic outlay
43. France smart toys market estimates and forecast, 2018 - 2030 (USD Million)
44. France smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
45. France smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
46. Asia Pacific smart toys market estimates and forecast, 2018 - 2030 (USD Million)
47. Asia Pacific smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
48. Asia Pacific smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
49. China macro-economic outlay
50. China smart toys market estimates and forecast, 2018 - 2030 (USD Million)
51. China smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
52. China smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
53. India macro-economic outlay
54. India smart toys market estimates and forecast, 2018 - 2030 (USD Million)
55. India smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
56. India smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
57. Japan macro-economic outlay
58. Japan smart toys market estimates and forecast, 2018 - 2030 (USD Million)
59. Japan smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
60. Japan smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
61. South Korea macro-economic outlay
62. South Korea smart toys market estimates and forecast, 2018 - 2030 (USD Million)
63. South Korea smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
64. South Korea smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
65. Australia macro-economic outlay
66. Australia smart toys market estimates and forecast, 2018 - 2030 (USD Million)
67. Australia smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
68. Australia smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
69. Central & South America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
70. Central & South America smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
71. Central & South America smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
72. Brazil macro-economic outlay
73. Brazil smart toys market estimates and forecast, 2018 - 2030 (USD Million)
74. Brazil smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
75. Brazil smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
76. Middle East & Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
77. Middle East & Africa smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
78. Middle East & Africa smart toys market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
79. South Africa macro-economic outlay
80. South Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
81. South Africa smart toys market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
82. South Africa smart toys market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
List of Figures
1. Smart toys market snapshot
2. Smart toys market segmentation & scope
3. Smart toys market penetration & growth prospect mapping
4. Smart toys market value chain analysis
5. Smart toys market dynamics
6. Smart toys market Porter's Five Forces analysis
7. Smart toys market: Product movement analysis, 2023 & 2030 (%)
8. Smart toys market estimates and forecast, by interactive games, 2018 - 2030 (USD Million)
9. Smart toys market estimates and forecast, by robots, 2018 - 2030 (USD Million)
10. Smart toys market estimates and forecast, by educational robots, 2018 - 2030 (USD Million)
11. Smart toys market: Distribution channel movement analysis, 2023 & 2030 (%)
12. Smart toys market estimates and forecast, through online, 2018 - 2030 (USD Million)
13. Smart toys market estimates and forecast, through offline, 2018 - 2030 (USD Million)
14. Smart toys market: Regional movement analysis, 2023 & 2030 (%)
15. North America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
16. U.S. smart toys market estimates and forecast, 2018 - 2030 (USD Million)
17. Canada smart toys market estimates and forecast, 2018 - 2030 (USD Million)
18. Mexico smart toys market estimates and forecast, 2018 - 2030 (USD Million)
19. Europe smart toys market estimates and forecast, 2018 - 2030 (USD Million)
20. Germany smart toys market estimates and forecast, 2018 - 2030 (USD Million)
21. UK smart toys market estimates and forecast, 2018 - 2030 (USD Million)
22. Spain smart toys market estimates and forecast, 2018 - 2030 (USD Million)
23. Italy smart toys market estimates and forecast, 2018 - 2030 (USD Million)
24. France smart toys market estimates and forecast, 2018 - 2030 (USD Million)
25. Asia Pacific smart toys market estimates and forecast, 2018 - 2030 (USD Million)
26. China smart toys market estimates and forecast, 2018 - 2030 (USD Million)
27. India smart toys market estimates and forecast, 2018 - 2030 (USD Million)
28. Japan smart toys market estimates and forecast, 2018 - 2030 (USD Million)
29. South Korea smart toys market estimates and forecast, 2018 - 2030 (USD Million)
30. Australia smart toys market estimates and forecast, 2018 - 2030 (USD Million)
31. Central & South America smart toys market estimates and forecast, 2018 - 2030 (USD Million)
32. Brazil smart toys market estimates and forecast, 2018 - 2030 (USD Million)
33. Argentina smart toys market estimates and forecast, 2018 - 2030 (USD Million)
34. Middle East & Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)
35. South Africa smart toys market estimates and forecast, 2018 - 2030 (USD Million)

Companies Mentioned

  • Playmobil
  • Pillar Learning
  • Sega Toys Co. Ltd.
  • LeapFrog Enterprises Inc. (Vtech Holdings Ltd.)
  • Mattel, Inc.
  • LEGO System A/S
  • Hasbro
  • MindWare, Inc.
  • Sphero, Inc.

Methodology

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About the Smart Toy Market

The Smart Toy market is a subset of the Internet of Things (IoT) and Machine-to-Machine (M2M) industries. Smart Toys are connected devices that use sensors, software, and other technologies to interact with users. They can be used to teach children about coding, robotics, and other STEM topics. Smart Toys can also be used to monitor a child's development, provide entertainment, and even help with language learning. Smart Toys are becoming increasingly popular as parents look for ways to engage their children in educational activities. They are also becoming more affordable, making them accessible to a wider range of consumers. Some companies in the Smart Toy market include Mattel, Hasbro, Lego, VTech, and Sphero. These companies are developing a range of products, from interactive robots to educational games. Show Less Read more

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