Social Customer Relationship Management Global Market Report 2024

The social customer relationship management market size has grown exponentially in recent years. It will grow from $98.04 billion in 2023 to $150.17 billion in 2024 at a compound annual growth rate (CAGR) of 53.2%. The growth observed during the historic period can be attributed to several factors, including the emergence of social media platforms as key communication channels, the escalating expectations of customers for personalized and engaging interactions, and the rise of influencer marketing as a powerful tool for reaching and influencing target audiences.

The social customer relationship management market size is expected to see exponential growth in the next few years. It will grow to $836.4 billion in 2028 at a compound annual growth rate (CAGR) of 53.6%. The anticipated growth in the forecast period can be attributed to several factors, including the rise of conversational marketing strategies, the integration of omnichannel approaches to enhance customer experiences, and the prioritization of privacy and data security measures to safeguard customer information. Key trends expected during this period include the implementation of hyper-personalization techniques to tailor interactions to individual preferences, leveraging AI-driven social insights for more effective targeting and engagement, the adoption of mobile-centric solutions to cater to the increasing mobile usage, integration with augmented reality (AR) and virtual reality (VR) technologies to create immersive experiences, and the integration of social commerce functionalities to enable direct sales through social media platforms.

The social customer relationship management market is poised for growth driven by the increasing adoption of social media platforms. Social media enables users to connect, share content, and engage in networking, fostering connectivity, communication, self-expression, and entertainment. Businesses leverage social media to enhance customer relationships, improve brand perception, and foster customer loyalty. According to Avacado Social reports, the total number of social media users in the UK increased by 424 million in 2021, indicating a significant uptick in social media adoption and its impact on the social CRM market.

Key players in the social customer relationship management market are focusing on innovation to provide comprehensive CRM solutions tailored to growing businesses. For example, in March 2024, Salesforce Inc. introduced the Pro Suite CRM solution integrating CRM, AI, data, and trust to empower businesses in transforming their operations. This solution addresses the challenges faced by small businesses in implementing and utilizing CRM systems, offering features such as marketing campaign templates, lead and deal management, faster case resolution, and personalized customer experiences across marketing, sales, and service.

In February 2024, Volaris Group expanded its marketing management portfolio by acquiring Gold-Vision CRM. This acquisition enhances Volaris' offerings with Gold-Vision's complete CRM solutions, catering to mid-market businesses seeking to improve sales and marketing performance. Gold-Vision CRM, a UK-based software developer, aligns with Volaris Group's strategy of providing diverse and versatile CRM solutions to its customer base, further solidifying its position in the social CRM market.

Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, SAS Institute, ReplyApp Inc., HubSpot Inc, Pegasystems Inc, Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc, Sprout Social Inc, Brandwatch, Jive Software Inc, Agora Media SAS, Bitrix Inc., Act-On Software Inc., VanillaSoft Inc., Insightly Inc., Clarabridge.

North America was the largest region in the social customer relationship management market in 2023. The regions covered in the social customer relationship management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social customer relationship management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Social customer relationship management (CRM) refers to the strategies and processes employed by businesses to efficiently engage with and manage relationships with customers through social media platforms. This approach involves integrating social media data with traditional CRM systems to gather insights into customer interactions, improve the quality of engagement, and enable communication with customers across various social networking sites.

The main types of deployment models in social customer relationship management (CRM) are cloud-based and on-premises solutions. In a cloud-based deployment model, computing resources such as computing power, storage, and applications are provided to users over the internet as a service. This approach supports various functions, including built-in social CRM and standalone social CRM, and caters to organizations of various sizes, including small and medium-sized businesses (SMBs) and large enterprises. Cloud-based social CRM is utilized across multiple applications, including sales automation, marketing, customer service and support, among others, and serves diverse end users such as information technology and telecom, healthcare, banking, financial services and insurance (BFSI), retail and e-commerce, education, government, hospitality, transportation and logistics, manufacturing, and others.

The social customer relationship management market research report is one of a series of new reports that provides social customer relationship management market statistics, including social customer relationship management industry global market size, regional shares, competitors with a social customer relationship management market share, detailed social customer relationship management market segments, market trends and opportunities, and any further data you may need to thrive in the social customer relationship management industry. This social customer relationship management market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social customer relationship management market includes revenues earned by entities by providing services such as social listening and monitoring, social engagement, content creation and management, customer data integration, and social customer relationship management strategy and consultation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.