Social Customer Relationship Management Market Report 2026

The social customer relationship management market size has grown exponentially in recent years. It will grow from $230.61 billion in 2025 to $354.2 billion in 2026 at a compound annual growth rate (CAGR) of 53.6%. The growth in the historic period can be attributed to growing adoption of social media platforms, increasing need for customer engagement insights, rise of mobile internet penetration, growing e-commerce activities, increasing competition in digital marketing.

The social customer relationship management market size is expected to see exponential growth in the next few years. It will grow to $1.53 trillion in 2030 at a compound annual growth rate (CAGR) of 44.4%. The growth in the forecast period can be attributed to advancements in ai-powered analytics, integration of crm with emerging social platforms, increasing demand for personalized customer experiences, growth of omnichannel marketing strategies, adoption of real-time monitoring tools. Major trends in the forecast period include social media analytics integration, customer engagement personalization, influencer marketing management, omnichannel customer support, real-time customer feedback systems.

The increasing use of social media is expected to drive the growth of the social customer relationship management market in the coming years. Social media comprises online platforms and websites that allow users to create, share, and exchange content while engaging in social networking. Its adoption is fueled by enhanced connectivity and communication, opportunities for self-expression and creativity, mobile accessibility, growing entertainment options, and business interactions. Social media supports customer relationship management by enabling businesses to connect more effectively with customers, enhance brand reputation, and increase customer satisfaction and loyalty. For example, in July 2023, according to the Search Engine Journal, a US-based website providing up-to-date and relevant information for business owners, marketers, and SEOs to grow their enterprises, there were 150 million additional social media users between April 2022 and April 2023, representing a 3.2% year-over-year increase. As a result, the growing adoption of social media is propelling the expansion of the social customer relationship management market.

Major companies operating in the social customer relationship management market are concentrating on creating advanced technological solutions, such as Pro Suite CRM solutions, to help growing businesses enhance their CRM capabilities. This solution is a complete software platform that combines multiple tools and functionalities within a single system to manage customer relationships efficiently. For example, in March 2024, Salesforce Inc., a US-based software company, introduced the Pro Suite, an upgraded all-in-one CRM solution designed for growing businesses. This suite integrates CRM, AI, data, and trust to enable companies to optimize their operations effectively. It is designed to tackle the challenges small businesses face in setting up, customizing, and efficiently utilizing CRM systems. Furthermore, it offers features such as marketing campaign templates, lead and deal management, faster case resolution, knowledge management, and personalized customer experiences across marketing, sales, and service. Overall, it serves as a strong option for growing businesses seeking a comprehensive CRM solution to manage customer relationships and streamline operations.

In February 2024, Volaris Group expanded its marketing management portfolio by acquiring Gold-Vision CRM. This acquisition enhances Volaris' offerings with Gold-Vision's complete CRM solutions, catering to mid-market businesses seeking to improve sales and marketing performance. Gold-Vision CRM, a UK-based software developer, aligns with Volaris Group's strategy of providing diverse and versatile CRM solutions to its customer base, further solidifying its position in the social CRM market.

Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, SAS Institute, ReplyApp Inc, HubSpot Inc, Pegasystems Inc, Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc, Sprout Social Inc, Brandwatch, Jive Software Inc, Agora Media SAS, Bitrix Inc, Act-On Software Inc, VanillaSoft Inc, Insightly Inc, Clarabridge.

North America was the largest region in the social customer relationship management market in 2025. The regions covered in the social customer relationship management market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social customer relationship management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social customer relationship management market includes revenues earned by entities by providing services such as social listening and monitoring, social engagement, content creation and management, customer data integration, and social customer relationship management strategy and consultation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.