White Noise Machine Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The white noise machine market size has grown strongly in recent years. It will grow from $1.45 billion in 2024 to $1.54 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to increase in disposable income, growing awareness of sleep health, rising stress levels, technological advancements in the industry, rising venture capital funding and investments.

The white noise machine market size is expected to see strong growth in the next few years. It will grow to $2 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to growing demand for sleep-enhancing, increasing stress levels leading to a need for stress-relief solutions, rising birth rates contributing to the demand for baby sleep aids, growing emphasis on senior care, age-related sleep disruptions. Major trends in the forecast period include expansion of target audiences, innovative product offerings, stress relief solutions, smart home integration, combination noise machines.

The increasing prevalence of sleep disorders is projected to drive the expansion of the white noise machine market in the foreseeable future. Sleep disorders' prevalence refers to the percentage of individuals within a specific population affected by one or more sleep-related conditions over a certain period or at a given point in time. Various factors contribute to the rising occurrence of sleep disorders, including the growing rates of obesity, heightened stress levels, and widespread usage of electronic devices. White noise machines aid in enhancing sleep for individuals with sleep disorders by generating a consistent, calming sound environment that masks disruptive noises and promotes relaxation. For example, in September 2023, Sleep Doctor Holdings LLC, a US-based sleep wellness company, reported that over 70 million men, over 50 million women, and nearly 20 million children snore, with up to 70% of snorers diagnosed with sleep apnea. Furthermore, obstructive sleep apnea (OSA) affects approximately one billion adults globally, with 80-90% of cases. Thus, the increasing prevalence of sleep disorders is fueling the growth of the white noise machine market.

The rising elderly population is anticipated to propel the growth of the white noise machine market in the future. Individuals aged 65 years and older are classified as part of the elderly population. This demographic shift is occurring worldwide due to various factors, including advancements in healthcare, declining fertility rates, and increased life expectancy. White noise machines aid in promoting better sleep and reducing anxiety among the elderly population by masking disruptive sounds and creating a soothing atmosphere. They represent a valuable non-pharmacological approach to enhancing sleep and overall well-being. For instance, according to the World Health Organization, by 2030, one in six individuals globally will be aged 60 or older, with this number expected to reach 2.1 billion by 2050. Consequently, the rising elderly population is fostering the growth of the white noise machine market.

Leading companies in the white noise machine market are focusing on the development of innovative technological solutions, such as sound machines, to enhance their profitability within this sector. Sound machines are devices created to produce soothing sounds, including white noise or nature sounds, to create a calming environment conducive to sleep. For example, in September 2022, Dreamegg, a China-based company known for high-quality sleep products, launched the D11 Max Portable Sleep Aid, which is a new addition to its range of sound machines designed to assist babies in sleeping more soundly, particularly while traveling. This innovative product aims to provide parents with a dependable tool for soothing their children, no matter where they are. The D11 Max features a robust 1800mAh rechargeable battery that lasts over 30 hours on a single charge, greatly surpassing many competitors that usually offer only 10 to 12 hours of use. This extended battery life is especially advantageous for families on long journeys or during overnight stays. Compact and lightweight, the D11 Max fits easily into diaper bags or backpacks, making it an ideal travel companion. Additionally, it comes with a lanyard for convenient attachment to strollers or car seats.

Major companies operating in the white noise machine market are Honeywell International Inc., Bose Corporation, Hatch Ltd., Graco Inc., HoMedics USA, Munchkin Inc., FKA Distributing Co. LLC, Snooz Inc., Zadro Inc., Marpac LLC, Verilux Inc., Yogasleep, Cloud B Inc., Sleepow LLC, Sweet Zzz, Sound+Sleep, Adaptive Sound Technologies Inc., Easysleep, Conair Corporation, ColourNoise, ihomeaudio, Dreamegg D3 Pro, Magicteam, Big Red Rooster.

North America was the largest region in the white noise machine market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the white noise machine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the white noise machine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The white noise machine market consists of sales of white noise generator circuits, microcontrollers, amplifiers, and speakers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A white noise machine is a device designed to produce a constant, soothing sound with the aim of masking or blocking out other sounds. White noise contains all audible frequencies equally, generating a continuous background noise that can aid relaxation, concentration, or improved sleep by masking disruptive noises.

The primary types of white noise machines include combination noise machines, portable noise machines, stuffed animal noise machines, and plug-in noise machines. Combination noise machines produce a mix of various sounds to create a calming and tranquil atmosphere. These machines are available through offline and online distribution channels and are used for various applications, including by adults and in combination with other noise machines.

The white noise machine market research report is one of a series of new reports that provides white noise machine market statistics, including white noise machine industry global market size, regional shares, competitors with white noise machine market share, detailed white noise machine market segments, market trends, and opportunities, and any further data you may need to thrive in the white noise machine industry. This white noise machine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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