White Noise Machine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global White Noise Machine Market is projected to expand from USD 1.73 billion in 2025 to USD 2.61 billion by 2031, reflecting a compound annual growth rate of 7.09%. This market encompasses electromechanical and digital devices engineered to produce steady auditory frequencies that effectively mask disruptive environmental noises, thereby aiding sleep, improving concentration, and managing conditions like tinnitus. The market's upward trajectory is primarily fueled by the growing prevalence of sleep disorders and the necessity to counteract urban noise pollution in residential areas. Underscoring this demand, the National Sleep Foundation reported in 2025 that insufficient sleep hinders the work productivity of 60% of Americans, creating a critical need for sleep-enhancing solutions such as sound conditioners.

Despite the robust appetite for sleep aids, the sector confronts a substantial obstacle due to the ubiquity of digital substitutes. The widespread availability of free or low-cost white noise applications on smartphones and smart speakers offers consumers a convenient alternative to dedicated hardware. Because integrated software solutions allow users to utilize masking sounds without investing in a standalone device, they significantly impede the sales volume of traditional white noise machines and constrain the broader expansion of the dedicated hardware market.

Market Drivers

The increasing incidence of insomnia and sleep disorders serves as a major driver for the Global White Noise Machine Market, as individuals increasingly pursue non-pharmaceutical strategies to regulate their sleep-wake rhythms. Consumers facing chronic difficulties with sleep onset rely on these devices to generate a steady auditory background that fosters relaxation and lowers physiological arousal. Highlighting the scale of this issue, the National Sleep Foundation’s "2025 Sleep in America Poll" from March 2025 revealed that nearly 40% of U.S. adults experience trouble falling asleep at least three nights per week, creating a sustained demand for hardware capable of establishing a stable acoustic environment for rest.

Concurrently, rising levels of urban noise pollution mandate effective sound masking solutions for both residential and professional settings. As urbanization grows, external factors like traffic and construction, combined with internal household disturbances, severely impact sleep quality and focus, necessitating the adoption of white noise technology. The European Environment Agency’s June 2025 report noted that approximately 110 million Europeans face long-term exposure to noise levels detrimental to health. Additionally, the market is supported by the need to mask bedroom disruptions; ResMed’s "2025 Global Sleep Survey" from February 2025 found that 32% of couples suffer sleep interruption due to a partner’s snoring or loud breathing, reinforcing the need for devices that neutralize intrusive sounds.

Market Challenges

The expansion of the Global White Noise Machine Market is notably obstructed by the pervasive availability of digital alternatives, particularly mobile applications and integrated software on smartphones. These digital options provide a convenient and frequently free avenue for consumers to access masking sounds, successfully mimicking the core utility of dedicated electromechanical devices without requiring a separate hardware investment. This substitution effect is especially damaging within price-sensitive demographics, where the multifunctionality of existing personal electronics diminishes the value proposition of single-purpose sound conditioners, thereby reducing the necessity for standalone acoustic equipment and limiting sales for traditional manufacturers.

This challenge is intensified by the central role mobile devices occupy within the sleep environment, which effectively eliminates barriers for app-based competitors. According to data from the American Academy of Sleep Medicine in 2025, 87% of individuals keep their smartphones in the bedroom. The physical proximity of these devices to the bedside establishes an immediate and frictionless platform for digital sleep aids, rendering additional white noise machinery unnecessary for a significant segment of the consumer base and allowing software alternatives to cannibalize market share that would otherwise accrue to dedicated sound conditioning units.

Market Trends

The market is being fundamentally reshaped by the advancement of smart nursery and cry-detection features, as manufacturers integrate artificial intelligence to develop responsive caregiving tools. Distinct from traditional passive sound units, these sophisticated devices analyze infant vocalizations to automatically modulate volume and audio profiles, providing a degree of interaction that standalone mobile applications cannot emulate. This pivot toward intelligent, hardware-based monitoring is financially validated; in its "First Quarter 2025 Financial Results" press release from May 2025, Owlet reported a 43.1% year-over-year revenue increase to $21.1 million, a growth largely attributed to the strong adoption of its integrated smart nursery ecosystem that merges monitoring with soothing auditory capabilities.

In parallel, the convergence with multi-functional sleep wellness devices is driving hardware evolution, with units increasingly incorporating sound masking alongside sunrise alarms and circadian lighting to function as holistic bedside hubs. This trend addresses the quantified-self movement, where users demand devices that not only mask noise but also align with broader health data to optimize rest, thereby streamlining the sleep environment. The reliance on technology for sleep management is growing; the Consumer Technology Association’s "State of Wearable Tech 2025 Report" from July 2025 indicates that over 65% of U.S. adults utilizing fitness wearables now rely on them specifically to track sleep metrics, compelling white noise machine manufacturers to align product development with this connected health ecosystem.

Key Players Profiled in the White Noise Machine Market

• Marpac, LLC
• SNOOZ, INC.
• FKA Distributing Co., LLC
• Munchkin, Inc.
• Hatch Inc.
• Sweet ZZZ Mattress
• Shenzhen Zhuocai Electric Appliance Co. Ltd.
• pNeo LLC
• Adaptive Sound Technologies, Inc.
• Graco Inc.

Report Scope

In this report, the Global White Noise Machine Market has been segmented into the following categories:

White Noise Machine Market, by Product Type:

• Plug-In Noise Machine
• Portable Noise Machine
• Stuffed Animal Machine
• Others (Combination Noise Machine)

White Noise Machine Market, by Application:

• Adult
• Babies/Kids

White Noise Machine Market, by End User:

• Household
• Commercial

White Noise Machine Market, by Distribution Channel:

• Online
• Offline

White Noise Machine Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global White Noise Machine Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.