South Korea Digital Advertising Market Size & Competitors

Digital Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The South Korean digital advertising market had total revenue of $6.2 billion in 2022, representing a compound annual growth rate (CAGR) of 20% between 2017 and 2022.
The mobile segment accounted for market's the largest proportion in 2022, with total revenues of $4.5 billion, equivalent to 71.5% of the market's overall value.
According to in-house research, in 2022, South Korea accounted for a share of 4.1% in the Asia-Pacific digital advertising market. The growth is attributed to changing consumer behavior, increasing consumption of digital content, and technological advancements.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Korea
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea
Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the South Korea digital advertising market by value in 2022?
What will be the size of the South Korea digital advertising market in 2027?
What factors are affecting the strength of competition in the South Korea digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up South Korea's digital advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. What themes are impacting the market?

8 Company Profiles

8.1. Naver Corp
8.2. Kakao Corp
8.3. Alphabet Inc
8.4. Meta Platforms, Inc.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: South Korea digital advertising market value: $ million, 2017-22
Table 2: South Korea digital advertising market category segmentation: % share, by value, 2017-2022
Table 3: South Korea digital advertising market category segmentation: $ million, 2017-2022
Table 4: South Korea digital advertising market geography segmentation: $ million, 2022
Table 5: South Korea digital advertising market value forecast: $ million, 2022-27
Table 6: Naver Corp: key facts
Table 7: Naver Corp: Annual Financial Ratios
Table 8: Naver Corp: Key Employees
Table 9: Kakao Corp: key facts
Table 10: Kakao Corp: Annual Financial Ratios
Table 11: Kakao Corp: Key Employees
Table 12: Alphabet Inc: key facts
Table 13: Alphabet Inc: Annual Financial Ratios
Table 14: Alphabet Inc: Key Employees
Table 15: Meta Platforms, Inc.: key facts
Table 16: Meta Platforms, Inc.: Annual Financial Ratios
Table 17: Meta Platforms, Inc.: Key Employees
Table 18: Meta Platforms, Inc.: Key Employees Continued
Table 19: South Korea size of population (million), 2018-22
Table 20: South Korea gdp (constant 2005 prices, $ billion), 2018-22
Table 21: South Korea gdp (current prices, $ billion), 2018-22
Table 22: South Korea inflation, 2018-22
Table 23: South Korea consumer price index (absolute), 2018-22
Table 24: South Korea exchange rate, 2018-22

List of Figures

Figure 1: South Korea digital advertising market value: $ million, 2017-22
Figure 2: South Korea digital advertising market category segmentation: $ million, 2017-2022
Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2022
Figure 4: South Korea digital advertising market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the digital advertising market in South Korea, 2022
Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2022
Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2022
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2022
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2022
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Naver Corp
Kakao Corp
Alphabet Inc
Meta Platforms, Inc.

Table Information

Report Attribute	Details
No. of Pages	48
Published	May 2023
Forecast Period	2022 - 2027
Estimated Market Value ( USD ) in 2022	$ 6.22 Billion
Forecasted Market Value ( USD ) by 2027	$ 10.26 Billion
Compound Annual Growth Rate	10.5%
Regions Covered	South Korea

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South Korea Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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