Sugaring Hair Removal Global Market Report 2024

The sugaring hair removal market size has grown strongly in recent years. It will grow from $2.88 billion in 2023 to $3.06 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth observed in the historic period in the sugaring hair removal industry can be attributed to several factors. There has been a cultural shift towards natural and organic products, and the rise of social media and influencer marketing has increased awareness and demand for such products. Additionally, there is a growing demand for pain-free hair removal methods, and the overall wellness and self-care trends have contributed to the popularity of sugaring. The increased availability of do-it-yourself (DIY) sugaring kits has also played a role in the growth of this market during the historic period.

The sugaring hair removal market size is expected to see strong growth in the next few years. It will grow to $3.72 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. In the forecast period, the growth in the sugaring hair removal industry can be attributed to several factors. There is a rising demand for sustainable and eco-friendly beauty products, and the beauty industry's continued emphasis on natural ingredients aligns with the trend. The expansion of e-commerce and online beauty retail channels further contributes to market growth. Additionally, there is an increased focus on inclusivity and diversity in beauty products, catering to a wider range of consumers. The growing male grooming market also plays a role in the increased adoption of sugaring. Major trends expected in the forecast period include the integration of sugaring in wellness and spa retreats, virtual consultations and DIY support, increased accessibility through subscription models, diversification of sugaring products, and the expansion of male-specific sugaring products and services.

The anticipated expansion of spa and salon services is set to drive the growth of the sugaring hair removal market. Spa and salon services, offered by establishments such as spas, salons, and beauty care centers, encompass a range of beauty and personal care offerings. As global economies witness improvement, individuals have increased disposable income to spend on discretionary items, emphasizing self-care and personal appearance. Sugaring hair removal, offered as a service in spas and salons, emerges as a natural and effective method for achieving smooth, hair-free skin. Notably, in May 2023, the International SPA Association reported substantial growth in the US spa industry, with total revenue increasing from $18.1 billion in 2021 to $20.1 billion in 2023 - an 11% increase. Additionally, the industry witnessed a rise in the number of spas and spa visits, indicating a growing demand for spa and salon services. Consequently, the expansion of spa and salon services emerges as a key driver fueling the growth of the sugaring hair removal market.

Prominent companies in the sugaring hair removal market are strategically focusing on the development of innovative solutions, such as the sugar hair remover and exfoliant, to gain a competitive edge. These products enable individuals to conduct sugaring hair removal in the comfort of their homes, offering a cost-effective and convenient alternative. In February 2021, Sugar Co., a UK-based cosmetic company, launched "glow goop," a sugar hair remover and exfoliant. This natural hair removal and exfoliating paste, comprising cane sugar, water, and organic lemon juice, delivers a unique formula that adheres solely to hair and dead skin cells, avoiding skin adhesion common in standard waxes. Apart from hair removal, Glow Goop also exfoliates the skin, leaving it feeling silky and smooth.

In December 2022, Franworth, a US-based brand acceleration and consulting company, completed the acquisition of SugaringLA for an undisclosed amount. This strategic move aligns with Franworth's broader strategy to expand its portfolio in the beauty industry, which already includes The Lash Lounge and Skoah Facial Shop. SugaringLA, a US-based company, specializes in providing sugaring hair removal services, reflecting Franworth's commitment to growing its presence in the beauty and personal care sector.

Major companies operating in the sugaring hair removal market report are Reckitt Benckiser Group plc., Alexandria Professional LLC, Schick, Sugaring NYC, Eva’s Esthetics, L.A. Bikini, Sugaring LA, Skin Inc., Parissa Laboratories Inc., Sugar, Nad’s, Radeq Lab, Sweet & True Sugaring Co., Nacach Wax, Sugaring Factory, MOOM Inc., Sweet Sensation Body Sugaring, The Sweet Spot Sugaring, Sweet Success Sugaring Training, Sweet Solutions Sugaring Studio, The Sugaring Lounge, Sugar of the Nile, Luvspick, Guangzhou Fourto Sanitary Products Co. Ltd., Sugardoh Inc., Sugar Cove, Sugaring London.

North America was the largest region in the sugaring hair removal market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sugaring hair removal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sugaring hair removal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sugaring hair removal is a method of temporary hair removal that entails applying a paste composed of sugar, water, and lemon juice onto the skin. Subsequently, the paste is removed, effectively eliminating unwanted hair in the direction of hair growth. The technique operates by adhering to the hair follicle and extracting the entire hair from the root, offering a solution for hair removal.

The primary product types in sugaring hair removal include strip sugar, hand paste, and others. Strip sugar is a sugaring product designed for application with strips, resembling the conventional waxing process. It serves as an alternative to wax-based products, employing a technique closely akin to traditional waxing methods. Various wax types are available, including soft sugar wax, medium sugar wax, and hard or firm wax. These products are used by diverse consumer groups, including both men and women, for applications on the face and body. End users range from individuals to commercial establishments.

The sugaring hair removal research report is one of a series of new reports that provides sugaring hair removal market statistics, including the sugaring hair removal industry's global market size, regional shares, competitors with an Sugaring hair removal market share, detailed sugaring hair removal market segments, market trends and opportunities, and any further data you may need to thrive in the sugaring hair removal industry. This sugaring hair removal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sugaring hair removal market includes revenues earned by entities by providing services such as full-body sugaring, package deals, and post-sugaring skin care services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.