Sugaring Hair Removal Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sugaring hair removal market size has grown strongly in recent years. It will grow from $3.06 billion in 2024 to $3.25 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to cultural shift towards natural and organic products, rise of social media and influencer marketing, demand for pain-free hair removal, wellness and self-care trends, increased availability of DIY sugaring kits.

The sugaring hair removal market size is expected to see steady growth in the next few years. It will grow to $3.89 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to rising demand for sustainable and eco-friendly beauty products, continued emphasis on natural ingredients, expansion of e-commerce and online beauty retail, increased focus on inclusivity and diversity, growing male grooming market. Major trends in the forecast period include integration of sugaring in wellness and spa retreats, virtual consultations and DIY support, increased accessibility through subscription models, diversification of sugaring products, expansion of male-specific sugaring products and services.

The expansion of spa and salon services is expected to propel the growth of the sugaring hair removal market going forward. Spa and salon services encompass a variety of beauty and personal care offerings provided by establishments such as spas, salons, and beauty care centers. As global economies improve, people have more disposable income to spend on discretionary items such as self-care and personal appearance. Sugaring hair removal, offered as a service in spas and salons, provides clients with a natural and effective method for achieving smooth, hair-free skin. For instance, in May 2023, according to the International SPA Association, a US-based spa industry association, the total revenue in the US spa industry experienced growth from $18.1 billion in 2021 to $20.1 billion in 2023, reflecting an increase of over 11%. Moreover, the number of spas increased by 280 locations in 2022 over 2021, and spa visits grew from 173 million in 2021 to 181 million in 2022. Therefore, the expansion of spa and salon services is driving the growth of the sugaring hair removal market.

Major companies in the sugaring hair removal market are focusing on creating innovative solutions, such as sugar hair removers and exfoliants, to secure a competitive edge. These products allow individuals to perform sugaring hair removal at home, providing a cost-effective and convenient alternative. For example, in July 2024, Caronlab Australia Pty Ltd, an Australia-based manufacturer of high-quality waxing and depilatory products, launched Sugaring Paste. Available in Aquagel Soft and Firm varieties, this new sugaring paste offers a natural, gentle hair removal solution. Made from sugar, water, and lemon juice, the 100% water-soluble formula ensures easy cleanup and contains no resins or artificial additives, making it suitable for all skin types. The paste’s low working temperature and use of 100% purified water enhance comfort during the hair removal process, reflecting Caronlab's commitment to high-quality, skin-friendly products.

In December 2022, Franworth, a US-based brand acceleration and consulting company, acquired SugaringLA for an undisclosed amount. The acquisition is part of Franworth's strategy to expand its portfolio in the beauty industry, which already includes The Lash Lounge and Skoah Facial Shop. SugaringLA is a US-based company providing sugaring hair removal services.

Major companies operating in the sugaring hair removal market are Reckitt Benckiser Group plc., Alexandria Professional LLC, Schick, Sugaring NYC, Eva’s Esthetics, L.A. Bikini, Sugaring LA, Skin Inc., Parissa Laboratories Inc., Sugar Sugar, Nad’s, Radeq Lab, Sweet & True Sugaring Co., Nacach Wax, Sugaring Factory, MOOM Inc., Sweet Sensation Body Sugaring, The Sweet Spot Sugaring, Sweet Success Sugaring Training, Sweet Solutions Sugaring Studio, The Sugaring Lounge, Sugar of the Nile, Luvspick, Guangzhou Fourto Sanitary Products Co. Ltd., Sugardoh Inc., Sugar Cove, Sugaring London.

North America was the largest region in the sugaring hair removal market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sugaring hair removal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sugaring hair removal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sugaring hair removal market includes revenues earned by entities by providing services such as full-body sugaring, package deals, and post-sugaring skin care services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sugaring hair removal is a method of temporary hair removal, wherein a paste comprised of sugar, water, and lemon juice is applied to the skin and subsequently removed, eliminating unwanted hair in the direction of hair growth. It works by adhering to the hair follicle and pulling the entire hair out from the root.

The main product types in sugaring hair removal are strip sugar, hand paste, and others. Strip sugar represents a form of sugaring product crafted for application with strips, resembling the conventional waxing process, and serves as an alternative to wax-based products, employing a technique closely akin to traditional waxing methods. The wax types include soft sugar wax, medium sugar wax, and hard or firm wax. They are used by consumer groups such as men and women for applications including face and body by end users such as individuals and commercials.

The main product types in sugaring hair removal are strip sugar, hand paste, and others. Strip sugar represents a form of sugaring product crafted for application with strips, resembling the conventional waxing process, and serves as an alternative to wax-based products, employing a technique closely akin to traditional waxing methods. The wax types include soft sugar wax, medium sugar wax, and hard or firm wax. They are used by consumer groups such as men and women for applications including face and body by end users such as individuals and commercials.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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