Transport Media Global Market Report 2024

The transport media market has grown strongly in recent years. It will grow from $3.05 billion in 2023 to $3.24 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed in the historical period can be ascribed to trends in urbanization, consumer mobility, the introduction of innovative advertising formats, regulatory backing, and the implementation of targeted local advertising.

The transport media market is expected to see strong growth in the next few years. It will grow to $4.02 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated expansion in the forecast period can be linked to the prevalence of data-driven advertising, the implementation of smart city initiatives, the increasing prominence of electric and autonomous vehicles, the integration of augmented reality (AR), and a heightened focus on environmental sustainability. Key trends expected during the forecast period encompass the integration with mobile technology, technological advancements, the digital transformation of transportation, the adoption of sustainable packaging solutions, and an emphasis on customization and personalization.

The anticipated growth in the transport media market is expected to be driven by the increasing prevalence of infectious diseases. Infectious diseases encompass conditions transmitted from one individual to another through contaminated foods, beverages, and various pathogens, including viruses, bacteria, fungi, and parasites. Molecular transport media play a crucial role in enhancing the safety of sample handling and transportation, significantly reducing the risk of infections associated with infectious diseases. An illustrative example is provided in the Annual Epidemiological Report for 2021 by the European Centre for Disease Prevention and Control, where Germany witnessed an increase in hepatitis C cases from 4,536 cases in 2020 to 4,718 cases in 2021, with rates per 100,000 population rising from 5.5 to 5.7 during the same period. Thus, the surge in infectious diseases is a key driver behind the growth of the transport media market.

The growth trajectory of the pharmaceutical industry is expected to contribute significantly to the expansion of the transport media market. As a complex and multifaceted sector focused on the discovery, development, production, and marketing of pharmaceutical drugs, the pharmaceutical industry relies heavily on transport media to ensure the viability and integrity of biological samples during transportation and storage. With the ongoing growth and development of new drugs and therapies within the pharmaceutical industry, there is an increasing demand for reliable and efficient transport media. For instance, data from the European Federation of Pharmaceutical Industries and Associations (EFPIA) reveals that North America accounted for 49.1 percent of global pharmaceutical sales, surpassing Europe's 23.4 percent in 2021. Moreover, the pharmaceutical industry invested over $43.15 million (€39,600 million) in research and development in Europe in 2020. Consequently, the expanding pharmaceutical industry, particularly in emerging markets, is a driving force propelling the transport media market forward.

Product innovations emerge as a significant and widely embraced trend in the transport media market, with major companies strategically focusing on introducing inventive products to fortify their market positions. An illustration of this trend is observed in the actions of Vircell SL, a biotechnology company based in Spain, which, in February 2021, introduced VCTM015 TRANSPORT MEDIUM-2. This versatile transport medium is designed for the collection and preservation of various viruses, including SARS-CoV-2, influenza A virus, and respiratory syncytial virus (RSV). Comprising a sterile, buffered saline solution with HEPES, gelatin, BSA, sucrose, and antibiotics, VCTM015 TRANSPORT MEDIUM-2 is available in two formats a 1 ml tube with a collection funnel and a 3 ml tube with a sterile nylon swab.

Major players in the transport media market are actively pursuing technological innovations, such as viral inactivation medium, to secure a competitive advantage. The viral inactivation medium is a liquid solution crafted for the safe and effective collection and transportation of viral samples. It serves the critical function of inactivating viruses within the sample, preventing replication and mitigating the risk to laboratory personnel or the public. Thermo Fisher Scientific, a US-based provider of laboratory testing solutions, exemplifies this innovation by launching InhibiSURE in March 2022. This liquid medium is specifically designed for the collection, transportation, and inactivation of SARS-CoV-2 and other RNA-enveloped viruses. It utilizes a non-hazardous formulation to rapidly inactivate the virus while stabilizing viral RNA at ambient temperature.

In July 2021, Sartorius AG, a Germany-based pharmaceutical and laboratory equipment manufacturing and services company, acquired Xell AG for an undisclosed sum. This acquisition expands Sartorius' existing media selection by incorporating precisely targeted media for generating viral vectors and media analytics, thereby contributing to the growth of its manufacturing network in a rapidly expanding market. Xell AG, a Germany-based developer and manufacturer, specializes in media and feed additives for cell cultures.

Major companies operating in the transport media market report are Thermo Fisher Scientific Inc., Becton Dickinson and Company, Puritan Medical Products Co. LLC, HiMedia Laboratories Pvt. Ltd., VIRCELL S.L., EKF Diagnostics, Trinity Biotech, Medical Wire & Equipment Co., Copan Diagnostics Inc., Alpha Teknova Inc., Hardy Diagnostics, Laboratory Corporation of America Holdings, DiaSorin S.p.A, Mckesson Medical Surgical Inc., Cradinal Health Inc., The International Transport Forum, The Kortes Group LLC, Stephanie Marie Delgado, GOGEO SEO, Hawp Media, Transport Marketing LLC, Lamar Advertising Company, Outfront Media Inc., Intersection, Vector Media LLC, Adams Outdoor Advertising Inc., Clear Channel Outdoor, JCDecaux Group, Exterion Media, Adspace Networks Inc., APN Outdoor Group Limited.

North America was the largest region in the transport media market in 2023. The regions covered in the transport media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the transport media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Within the category of transport media, key products include viral transport media, universal transport media, molecular transport media, and others. These products serve the purpose of preserving specimens related to both viral and non-viral diseases. Viral transport media specifically refers to the solution used for preserving and transporting clinical specimens, such as respiratory secretions, intended for laboratory testing. Widely applied in various contexts, including diagnosis and preclinical testing, these transport media find utility among end users such as hospitals, clinics, microbiology laboratories, and other healthcare facilities.

The transport media market research report provides transport media market statistics, including transport media industry global market size, regional shares, competitors with a transport media market share, detailed transport media market segments, market trends and opportunities, and any further data you may need to thrive in the transport media industry. This transport media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The transport media market includes revenue earned by providing swab media, specimen transport media, and nonenveloped RNA viruses transport media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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