Cable Providers in the US - Industry Market Research Report

Strong signal: Growing alternative options will likely continue to lower cable subscriptions

Cable providers disseminate subscription video content from cable networks to consumers over wired telecommunications networks. In addition to video programming, these enterprises usually offer high-speed internet access and digital voice telephony services. These other services are frequently bundled in a single package with industry-relevant video services. Although these services are excluded from Cable Providers industry revenue, demand for them affects industry sales. Industry revenue is estimated to decline an annualized 2.4% to $105.8 billion over the five years to 2023, including a decline of 0.7% in 2023 alone, with providers offsetting substantial subscriber loss through price hikes and upgrades, along with a fall in revenue in 2020 due to the pandemic. Average industry profit, measured as earnings before interest and taxes, has experienced a similar decline in unison with revenue, shrinking to 8.7% in 2023.

This industry consists of companies that operate wired, third-party distribution systems for broadcast programming. These operators deliver TV programming received from cable networks or local TV stations to consumers via cable infrastructure on a subscription basis. Cable providers also offer internet access and internet protocol telephony services, usually as a package bundled with a cable TV subscription. This industry excludes telecommunications carriers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.