The Apparel Market in the US to 2028 report offers comprehensive insight and analysis of the US apparel market, the major players, the key trends, and consumer attitudes.
The apparel market in the US experienced muted growth in 2023 amid high inflation, rising by just 0.7% to $564.2bn. Following a strong performance in 2022, driven by consumers' continued preference for convenience post-pandemic, the US online apparel market declined by 2.0% in 2023, with online penetration dropping by 0.8ppts to 30.5%, as shoppers enjoyed the experience of shopping instore. Shein continues to see the strongest growth of the top 10 US apparel brands in 2024, with its market share forecast to rise by 0.12ppts to 1.44%, surpassing Adidas to become the fourth biggest player.
The apparel market in the US experienced muted growth in 2023 amid high inflation, rising by just 0.7% to $564.2bn. Following a strong performance in 2022, driven by consumers' continued preference for convenience post-pandemic, the US online apparel market declined by 2.0% in 2023, with online penetration dropping by 0.8ppts to 30.5%, as shoppers enjoyed the experience of shopping instore. Shein continues to see the strongest growth of the top 10 US apparel brands in 2024, with its market share forecast to rise by 0.12ppts to 1.44%, surpassing Adidas to become the fourth biggest player.
Scope
- The US apparel market’s growth will increase slightly in 2024, as inflation eases and consumer sentiment begins to recover.
- In 2024, the online apparel market is projected to witness an uptick in demand, surpassing growth of the offline channel, as consumers appreciate the convenience of online shopping once again.
- Shein continues to see the strongest growth of the top 10 US apparel brands in 2024, with its market share forecast to rise by 0.12ppts to 1.44%,surpassing Adidas to become the fourth biggest player.
Reasons to Buy
- Understand where the demand lies within the US Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the US Apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the US Apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- US Apparel Market Drivers
- US Apparel Market Inhibitors
- Economic Background
- US APPAREL MARKET TO 2028
- US Apparel Market 2018-2028
- US APPAREL MARKET: CATEGORY PERFORMANCE TO 2028
- US Apparel Market by Category, 2018, 2023 & 2028
- US Clothing Market by Subsector and Product Segment 2018-2028
- US Footwear Market by Subsector and Product Segment 2018-2028
- US Accessories Market by Product Segment 2018-2028
- US Apparel Market by Price Positioning, 2018, 2023 & 2028
- US Sportswear Market 2018-2028
- US APPAREL MARKET: CHANNEL PERFORMANCE TO 2028
- US Online Apparel Market 2018-2028
- US Online vs Offline Channel Growth 2018-2028
- US Apparel Market by Channel, 2023 & 2028
- CONSUMERS
- Apparel Spending Changes by Demographic in H1 2024
- Style Preferences
- Online & Social Media Attitudes
- Apparel Purchase Frequency
- Apparel Purchase Drivers
- Apparel Purchase Inspirations
- Fashion Preferences & Attitudes
- Sustainability & Ethical Concerns
- COMPETITVE LANDSCAPE: BRANDS
- Top 10 US Market Shares 2022-2024
- Top 10: Winners & Losers Outlook
- Brand in Focus
- American Eagle Outfitters
- Target
- Forever 21
- Abercrombie & Fitch
- METHODOLOGY
- Contact the Publisher
- Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Real GDP ($ bn) and annual growth (%)
- Nominal GDP ($ bn) and annual growth (%)
- Real GDP per capita ($) and annual growth (%)
- Consumer price inflation (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- US Apparel Market Value, 2018, 2023 & 2028(f) ($ bn) with CAGR (%)
- US Apparel Market by Value ($ bn) and Volume (bn units) 2018-2028(f), with Annual Growth (%)
- Category Shares within the US Apparel Market (%) 2018, 2023 & 2028(f)
- Clothing: Market Value ($ bn) by Subsector, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Footwear: Market Value ($ bn) by Subsector, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Accessories: Market Value ($ bn), 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- US Apparel Market by Price Positioning, 2018, 2023 & 2028(f)
- US Sportswear Market ($ bn), 2018-2028(f)
- US Online Apparel Market ($ bn) 2018-2028(f) and Online Penetration (%)
- US Online, Offline & Total Apparel Annual Growth (%), 2023-2028(f)
- US Apparel Market by Channel Share (%) 2023 & 2028(f)
- US consumers that planned to spend more or less on apparel in H1 2024 by demographic
- Styles purchased by US apparel shoppers
- Agreement with statements regarding online shopping and social media
- How frequently US consumers purchase apparel
- What is important to US shoppers when purchasing apparel
- What inspires US consumers’ apparel purchases
- Agreement with statements regarding fashion preferences and attitudes
- Agreement with statements regarding sustainability & ethical concerns
- Top 10 US Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024
- American Eagle Outfitters’ Apparel Market Share in the US (%) 2018-2024(f)
- Target’s Apparel Market Share in the US (%) 2018-2024(f)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nike
- Target
- Old Navy
- Shein
- Adidas
- Lululemon
- Skechers
- Levi's
- Victoria's Secret
- Jordan
- American Eagle Outfitters
- Forever 21
- Abercrombie & Fitch
