U.S Edtech Market - Focused Insights 2023-2028

The US edtech market was valued at $36.66 billion in 2022. The US Edtech market has been experiencing robust growth due to various factors. The increasing adoption of digital technology in education and the proliferation of internet connectivity and mobile devices have paved the way for innovative learning solutions. The market has also benefited from the rising acceptance of online education, with the outbreak of the COVID-19 pandemic that accelerated the shift towards remote and hybrid learning models. Edtech companies in the US offer diverse digital learning platforms that cater to learners of all ages and educational levels. One of the key trends in the US Edtech market is the focus on personalized learning experiences. Artificial intelligence and data analytics analyze students’ learning patterns, preferences, and performance.

KEY HIGHLIGHTS:

• The US EdTech sector has experienced substantial investment from various sources, including venture capital firms, private equity, and traditional educational institutions. Investors have recognized the transformative potential of innovative educational technologies. This surge in funding has empowered EdTech startups to develop and scale their platforms, create engaging educational content, and expand their user bases.
• EdTech platforms in the US increasingly prioritize personalized and adaptive learning experiences. These platforms use data analytics and artificial intelligence to assess individual student performance, preferences, and learning styles. This data-driven approach enables tailored content recommendations, adaptive assessments, and real-time progress tracking, ultimately enhancing the efficacy of the learning process.
• Many US governments have acknowledged the significance of digital education and initiated policies to integrate technology into classrooms. These initiatives involve investments in essential infrastructure, teacher training programs, and the developing of digital learning resources. Government support is pivotal in driving the widespread adoption of EdTech solutions within educational institutions. Collaborations between EdTech providers and government entities foster innovation and accessibility.
• Despite its growth, accessibility remains challenging in the US EdTech market. Disparities in internet access can hinder widespread adoption, but the sector has proactively addressed this issue. Nonprofits and developers are working diligently to ensure equitable access through user-friendly interfaces and low-bandwidth solutions. The commitment to inclusivity is evident as the EdTech sector collaborates with communities, provides devices, and improves internet access to ensure that learning opportunities reach all segments of society.
• In March 2023, Duolingo, one of the key vendors, launched a new subscription tier with access to an AI tutor powered by GPT-4, unlocking two new AI-powered features called “Roleplay” and “Explain My Answer.” The Roleplay feature allowed users to practice real-world conversation skills with responsive and interactive AI chatbots. The Explain My Answer feature allowed users to learn more about their responses in lessons, whether their answers were correct or incorrect. This introduction set a precedent for integrating advanced AI into language learning, potentially motivating other Edtech players to adopt similar AI-driven enhancements.

LIST OF VENDORS

Key Vendors

• McGraw Hill
• Pearson
• Chegg
• Bright Horizons
• Skillsoft

Other Prominent Vendors

• Coursera
• Duolingo
• Boxlight
• 2U
• Udemy
• Kahoot!
• Blackboard
• ApplyBoard
• VIPKid
• Brainly
• Preply
• Labster
• Great Minds
• Guild Education
• Everspring
• DreamBox
• Newsela
• Multiverse
• Elevate
• Course Hero
• GoGuardian
• Quizlet
• Outschool
• Udacity
• GoStudent

SEGMENTATION & FORECAST

Business Models (Revenue)

• Freemium Business Model
• Ad-based Revenue Model
• Free Trial & Subscription-Based Model
• Marketplace Model
• Institutional Sales Model
• Recruiting Model

Type (Revenue)

• Hardware
• Software
• Technology-Enabled Services

Sector (Revenue)

• K-12
• Higher Education
• Competitive Exams
• Certifications

End-users (Revenue)

• Individual Learners
• Institutes
• Enterprises

MARKET STRUCTURE

• Market Dynamics
• Competitive Landscape of US Edtech Market
• Key Vendors
• Other Prominent Vendors

APPENDIX

• Research Methodology
• Abbreviations
• About the Analyst