Visual identity: Spending on advertising activities will rise, benefiting the industry
Graphic designers have benefited from favorable economic conditions, which boosted downstream consumer spending, inducing businesses to invest in advertising activities to capitalize on growing consumer demand. Still, inflation, volatility and ongoing COVID-19 are decelerating revenue growth. Nonetheless, industry-wide revenue increased at an estimated CAGR of 2.8% to $16.6 billion over the past five years, including a 1.2% increase in 2023.
Companies in this industry plan, design and manage the production of visual communication to convey specific messages and clarify complex information or visual project identities. These services include creating printed materials, point-of-sale displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
- Industry Data
- Annual Change
- Key Ratios
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dick Blick Holdings Inc.
- Publicis Groupe SA
- Vivendi
- SBAR'S Inc.
- Depositphotos Inc.
Methodology
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