Juice Production in the US - Industry Research Report

Fresh squeezed: Heavier competition and rising input costs will dampen industry profitability

The Juice Production industry has catered to health-conscious individuals that have steadily drifted away from drinks high in calories, sugar and additives. As the healthiness of Americans' diets has increased, consumers have sought new ways to satisfy daily nutritional goals. However, an influx of new drinks, like sports and energy drinks, also known as functional drinks, has also been successful in marketing to a younger demographic, creating heavy external competition for juice producers. The high content of sugar, naturally found in fruits, has also deterred some consumers from drinking industry products. Since 2020, the COVID-19 pandemic has produced significant global instability, pushing commodity and agricultural prices upward. As a result of rising prices, revenue is forecast to rise at a CAGR of 1% to $14 billion over the five years to 2023, including slight growth of 0.1% during the current year.

This industry manufactures fruit and vegetable juices. It excludes carbonated soda producers, independent bottlers and ice makers as well as producers of functional (sports and energy) drinks, ready-to-drink tea and coffee and flavored water.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.