The United States Melon Market size is anticipated to reach US$ 1,198.71 Million in 2030, according to the report. Melons, which develop on sprawling vines and belong to the Cucurbitaceae family, are incredibly popular within the United States. In reality, the United States is top manufacturers and consumers of these fruits globally. Melons are a top notch preference for people looking out sparkling, healthy, and sustainable meals. They are rich in vitamins and minerals, and their low-calorie content makes them a refreshing snack that can be loved for whole year. On average, Americans consume around 24 pounds of melons yearly.
Melons are a flexible food that can be enjoyed in many ways within the United States, including as cakes, desserts, snacks, breakfast ingredients, and picnic foods. There are numerous types of melons to be had with particular tastes, sizes, textures, and seasonal availability. Some types are most famous than others worldwide. Health-conscious consumers and those focused on sustainability and local sourcing are driving the growth of the melon market in the United States.
The upward awareness on healthy lifestyle and nutrition creates favorable surroundings for melons, regarded for their hydrating properties and rich nutritional content. With customers increasingly looking more for fresh and herbal options, there can be an opportunity to melons as a fresh and healthy snack. Innovation in product expansion, which includes new melon varieties or ready to eat melon products, can spout into converting customer choices. Collaborations with food & beverage company to incorporate melons into numerous products, including salads, juices, and desserts can make bigger market reach.
Sustainability is other key trend inside the United States melon market, trading eco-friendly practices in melon cultivation, packaging, and distribution can resonate with environmentally conscious customers. Establishing partnerships with retails and restaurants to feature melons prominently and creatively of their offerings can increase visibility and demand. Leveraging virtual platforms for advertising and e-commerce can decorate accessibility, allowing customers to buy melons online easily. Educational campaigns highlighting melons' dietary advantages, versatility, and seasonal elements can also create purchaser engagement. The melon marketplace inside the United States has the capacity to thrive with the useful resource of aligning with fitness and sustainability traits, embracing innovation, and constructing strategic partnerships throughout the food and beverage segment. The United States Melon Market became worth US$ 975.43 Million in 2023.
Innovative packaging, seedless varieties, and strategic marketing have likely contributed to watermelon's import market success. As consumers continue to seek natural and delicious options, watermelon’s leading import market share signals its resilience and ongoing appeal in meeting evolving preferences within the vibrant and competitive fruit import market in the United States.
Strategic marketing and developments in packaging and cultivation techniques placed watermelon as a key player in alternate. With a growing emphasis on wholesome and refreshing picks, the nutritional profile of watermelon aligns with evolving patron possibilities. As the United States keeps guiding in the production of high watermelons, the fruit is predicted to carve out a giant share of the export market, symbolizing a fresh fulfillment tale on the worldwide stage.
Melons are a flexible food that can be enjoyed in many ways within the United States, including as cakes, desserts, snacks, breakfast ingredients, and picnic foods. There are numerous types of melons to be had with particular tastes, sizes, textures, and seasonal availability. Some types are most famous than others worldwide. Health-conscious consumers and those focused on sustainability and local sourcing are driving the growth of the melon market in the United States.
United States Melon Market is anticipated to grow at a CAGR of 2.99% throughout 2023-2030
The surge in the USA melon market can also be attributed to the innovative advertising strategies employed via melon growers. They have efficaciously marketed melons' fitness benefits and dietary value to customers, which has resulted in a surge in demand. The rising recognition of melons has also been boosted by rise of social media, which has made it easier for growers to reach out to purchasers and sell their products.The upward awareness on healthy lifestyle and nutrition creates favorable surroundings for melons, regarded for their hydrating properties and rich nutritional content. With customers increasingly looking more for fresh and herbal options, there can be an opportunity to melons as a fresh and healthy snack. Innovation in product expansion, which includes new melon varieties or ready to eat melon products, can spout into converting customer choices. Collaborations with food & beverage company to incorporate melons into numerous products, including salads, juices, and desserts can make bigger market reach.
Sustainability is other key trend inside the United States melon market, trading eco-friendly practices in melon cultivation, packaging, and distribution can resonate with environmentally conscious customers. Establishing partnerships with retails and restaurants to feature melons prominently and creatively of their offerings can increase visibility and demand. Leveraging virtual platforms for advertising and e-commerce can decorate accessibility, allowing customers to buy melons online easily. Educational campaigns highlighting melons' dietary advantages, versatility, and seasonal elements can also create purchaser engagement. The melon marketplace inside the United States has the capacity to thrive with the useful resource of aligning with fitness and sustainability traits, embracing innovation, and constructing strategic partnerships throughout the food and beverage segment. The United States Melon Market became worth US$ 975.43 Million in 2023.
Watermelon captured maximum share in the United States Melon Industry
By Type, the United States Melon Market classified into Cantaloupe, Watermelon, and Honeydew. Watermelon was the fastest-developing sector in the United States melon market. The watermelon herbal hydration residences and its deliciously sweet taste make it a sought-after desire for fitness-conscious customers. Watermelon's versatility, whether enjoyed fresh, in salads, or as a base for refreshing liquids, contributes to its enormous attraction. Innovative marketing techniques and product trends, which include seedless varieties and handy pre-cut options, have additionally propelled watermelon's prominence. The watermelon affiliation with summer time and out of doors activity further boosts its demand. As customer options align with healthier and more natural choices, the watermelon segment is poised to maintain its outstanding growth trajectory in the United States melon marketplace.Cantaloupe remains a standout participant in the dynamic US melon production market
Production Type: The United States Melon Market is sub-segmented into Watermelon, Cantaloup, and Honeydew. Cantaloupe has emerged as the fastest-developing segment within the United States melon market, experiencing a surge in demand and reputation in the approaching years. This increase is fueled through several factors, such as its delectable sweetness, juicy texture, and colourful flavor profile. Cantaloupe's versatility in sweet and savory culinary programs makes it a favorite among consumers searching for various and nutritious alternatives. Cantaloup excessive water and rich nutrition also make contributions to its appeal in terms of health and health trends. Strategic marketing efforts and the introducing revolutionary cantaloupe varieties have propelled its market presence. As consumers increasingly more embrace clean and herbal picks, the cantaloupe section is nicely-positioned to preserve its momentum and preserve flourishing inside the dynamic panorama of the USA melon market.Watermelon import claims the highest revenue in the United States Melon market
Import by Type, The United States Melon Market is divided into Cantaloupe & Watermelon. Watermelon secured the highest import market share in the United States in 2023. This achievement is a testament to watermelon's enduring popularity and consumer demand for its refreshing taste and hydrating qualities. The watermelon adaptability to various culinary uses and its association with summer and outdoor activities enhance its market position.Innovative packaging, seedless varieties, and strategic marketing have likely contributed to watermelon's import market success. As consumers continue to seek natural and delicious options, watermelon’s leading import market share signals its resilience and ongoing appeal in meeting evolving preferences within the vibrant and competitive fruit import market in the United States.
Watermelon claims the export share in the United States Melon import market percentage
Export Type, United States Melon Market is breakup into Watermelon and Cantaloup. Watermelon is poised to say its dominance in the USA melon export market percentage within the upcoming future. Favored for its sweet and hydrating characteristics, watermelon has transcended seasonal barriers and become worldwide sensation. The fruit's adaptability in numerous culinary applications and its affiliation with summer season make contributions to its sizeable enchantment.Strategic marketing and developments in packaging and cultivation techniques placed watermelon as a key player in alternate. With a growing emphasis on wholesome and refreshing picks, the nutritional profile of watermelon aligns with evolving patron possibilities. As the United States keeps guiding in the production of high watermelons, the fruit is predicted to carve out a giant share of the export market, symbolizing a fresh fulfillment tale on the worldwide stage.
Key Players
Nestle SA, Ingredion, Tate & Lyle, Cargill, and PepsiCo are the major companies in the United States Melon Market.By Type - Market breakup from 3 viewpoints
- Water Melon
- Cantaloupe
- Honeydew
Water Melon - Market & Volume breakup from 4 viewpoints
- Market
- Production
- Imports
- Exports
Cantaloupe - Market & Volume breakup from 4 viewpoints
- Market
- Production
- Imports
- Exports
Honeydew - Market & Volume from 2 viewpoints
- Market
- Production
All the Companies has been Analysed from 3 Viewpoints
- Overview
- Recent Development
- Sales Analysis
Company Analysis
- Nestle SA
- Ingredion
- Tate & Lyle
- Cargill
- PepsiCo
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary
4. Market Dynamics
5. United States Melon Market Analysis
6. Share Analysis - United States Melon Market
7. Watermelon
8. Cantaloup
9. Honeydew
10. Porters Five Forces Analysis - United States Melon Market
11. SWOT Analysis - United States Melon Market
12. Company Analysis
List of Figures
List of Tables
Companies Mentioned
- Nestle SA
- Ingredion
- Tate & Lyle
- Cargill
- PepsiCo
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 95 |
| Published | January 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 975.43 Million |
| Forecasted Market Value ( USD | $ 1198.71 Million |
| Compound Annual Growth Rate | 2.9% |
| Regions Covered | United States |
| No. of Companies Mentioned | 5 |
