The United States melon market is estimated to grow to US$ 2.02 billion by 2033 from US$ 1.25 billion in 2024 with a compound annual growth rate (CAGR) of 5.46% from 2025 to 2033. Increasing consumer demand for healthy refreshing snack products such as melons, especially during summer, is driving the growth. Pre-packaged melon products and the increased awareness of healthy eating are promoting the demand for the product.
Melons are widely consumed in the USA, especially during summer when they are in season. Watermelon is especially popular for its refreshing qualities and is always featured at barbecues, picnics, and other outdoor gatherings. Cantaloupes and honeydews are also enjoyed year-round and have a strong market presence in grocery stores. Melons are considered a healthy snack due to their low calorie and high vitamin content, making them a staple in many households. Their availability in different formats, such as pre-cut or juice, makes them convenient and accessible to a wide consumer base.
Watermelons are mainly grown by eight states on more than 100,000 acres annually (USDA-NASS 2022). Most of the fruits are grown in California, Florida, Georgia, and Texas, where Florida has the highest domestic production. However, the production depends on seasonal factors and weather conditions that make supply susceptible to changes. The industry also heavily depends on farming techniques, efficient irrigation, and transportation systems that deliver fresh melons to markets year-round as consumer demand grows. Despite challenges such as climate change, the U.S. melon production market continues to thrive.
In 2022, watermelon accounted for more than half of U.S. melon availability, double the share of every other melon variety combined. Estimated pounds available in 2022: Melons, a slice of which belonged to other varieties, had been about 21.1 for every person of the American people; of this quantity watermelon comprised 14.1 pounds, cantaloupe 5.3 pounds, and honeydew 1.6 pounds.
2. Ingredion
3. Tate & Lyle
4. Cargill
5. PepsiCo
United States Melon Market Outlooks
A melon is a fruit belonging to the Cucurbitaceae family, which is recognized by its juicy, sweet pulp and high water content. Watermelon, cantaloupe, and honeydew are the most commonly known types of melons. They are usually consumed fresh, sliced, or in fruit salads and are commonly found in beverages, smoothies, or desserts.Melons are widely consumed in the USA, especially during summer when they are in season. Watermelon is especially popular for its refreshing qualities and is always featured at barbecues, picnics, and other outdoor gatherings. Cantaloupes and honeydews are also enjoyed year-round and have a strong market presence in grocery stores. Melons are considered a healthy snack due to their low calorie and high vitamin content, making them a staple in many households. Their availability in different formats, such as pre-cut or juice, makes them convenient and accessible to a wide consumer base.
Growth Driver in the United States Melon Market
Growing Health Consciousness
Increasing trends toward healthier eating are also a growth driver for the U.S. melon market. Melons, especially watermelon and cantaloupe, have low calories, high in vitamins A and C, and are very watery, thus a good choice for healthy-conscious consumers. With more people focusing on balanced diets and hydration, demand for nutritious and refreshing fruits like melons increases. The increased awareness of the health benefits associated with fruit consumption has led to increased melon consumption across the country. May 2022-May, a focus on accelerating innovation for new product development led greenhouse company Pure Flavor ® has unveiled fresh produce's first greenhouse grown melons to be known by the brand name Solara™.Convenient and Ready-to-Eat Products
Convenience contributes significantly to the U.S. market's growth of melons. Customers continue looking for fruit pieces, fruits prepared and ready-to-eat but convenient products and with no trade-offs to the quality. Retailers have come up with convenient packaging of melons, like pre-cut portions, salads, and fruit bowls ready to serve. This has made melons easier to consume and more appealing for busy individuals, families, and even those in need of healthy snacks quickly. The market for pre-packaged melons is expected to grow even more as demand for convenience food rises. December 2023: Prepared & Ready. Fresh. Ready. To-Order Meals From Blue Apron. Pre-packaged, not frozen, but individually made nutritionist-approved dishes ready to eat in mere minutes with quality ingredients provided for meals without preparation needed.Summer Popularity for Melons
Summer's always melon season in America. Hydration helps consumers survive that American summertime hot heat while also having a refreshing appeal by its high water content of making them super popular in seasons like these. Consumers tend to gravitate towards light, calm, and hydrating fruits as temperatures rise. Watermelon, in particular, is a seasonal favorite for outdoor events, picnics, and barbecues. This seasonal spike in demand for melons during warmer weather boosts their overall market consumption. As climate patterns shift, even increased demand in off-season periods can drive overall market growth, mainly through improved distribution and storage technologies. According to the National Watermelon Promotion Board (NWPB), per capita consumption of watermelon in the United States has reached nearly 16.9 pounds in 2023, up from 15.5 pounds in 2022.Challenges in the United States Melon Market
Seasonality and Supply Fluctuations
One of the major challenges in the U.S. melon market is that melon cultivation is seasonal. Melons, especially watermelon and cantaloupe, are mainly grown in specific regions and have a short growing season. This results in supply fluctuations, with peak harvest periods concentrated in summer. Outside of these seasons, there is a reliance on imports, which can lead to higher prices and lower availability. These supply inconsistencies can affect market prices and consumer access to fresh melons, limiting year-round consumption and impacting overall market stability.Weather and Climate Dependency
The US melon market is highly weather sensitive, since melons grow only under a very specific climatic condition. Any extreme climatic conditions such as drought, floods, or temperature could be bad news for crops. Melon yields may drop because of this kind of weather condition. The unseasonable cold temperatures or heat wave would cause the quantity and quality of melons to decrease. These environmental factors make the production of melons vulnerable to climate change, which may lead to price volatility and unreliable supply chains, thereby impeding the market's steady growth.United States Melon Production Market
United States melon production market is a significant segment of the agricultural industry, with key crops being watermelon, cantaloupe, and honeydew. The main melon-producing states are California, Texas, Florida, and Arizona, with the right climate for growing melons. Watermelon is the most widely cultivated melon, followed by cantaloupe. Because of their refreshing nature and health benefits, the high domestic demand for fresh melons, especially in summer, fuels the market.Watermelons are mainly grown by eight states on more than 100,000 acres annually (USDA-NASS 2022). Most of the fruits are grown in California, Florida, Georgia, and Texas, where Florida has the highest domestic production. However, the production depends on seasonal factors and weather conditions that make supply susceptible to changes. The industry also heavily depends on farming techniques, efficient irrigation, and transportation systems that deliver fresh melons to markets year-round as consumer demand grows. Despite challenges such as climate change, the U.S. melon production market continues to thrive.
In 2022, watermelon accounted for more than half of U.S. melon availability, double the share of every other melon variety combined. Estimated pounds available in 2022: Melons, a slice of which belonged to other varieties, had been about 21.1 for every person of the American people; of this quantity watermelon comprised 14.1 pounds, cantaloupe 5.3 pounds, and honeydew 1.6 pounds.
By Type - Market breakup from 3 viewpoints
- Water Melon
- Cantaloupe
- Honeydew
Water Melon - Market & Volume breakup from 4 viewpoints
- Market
- Production
- Imports
- Exports
Cantaloupe - Market & Volume breakup from 4 viewpoints
- Market
- Production
- Imports
- Exports
Honeydew - Market & Volume from 2 viewpoints
- Market
- Production
All the Companies has been Analysed from 3 Viewpoints
- Overview
- Recent Developments
- Sales Analysis
Company Analysis
1. Nestle SA2. Ingredion
3. Tate & Lyle
4. Cargill
5. PepsiCo
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary
4. Market Dynamics
5. United States Melon Market Analysis
6. Share Analysis
7. Watermelon
8. Cantaloup
9. Honeydew
10. Porters Five Forces Analysis
11. SWOT Analysis
12. Company Analysis
Companies Mentioned
- Nestle SA
- Ingredion
- Tate & Lyle
- Cargill
- PepsiCo
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 95 |
| Published | January 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 1.25 Billion |
| Forecasted Market Value ( USD | $ 2.02 Billion |
| Compound Annual Growth Rate | 5.4% |
| Regions Covered | United States |
| No. of Companies Mentioned | 5 |
