Online Children's Toy Sales in the US - Industry Market Research Report

Press play: Increased acceptance of online shopping will support industry revenue growth

Over the five years to 2023, the Online Children's Toy Sales industry has surged upward. The industry includes online-only retailers and the online sales of companies with both an e-commerce site and brick-and-mortar stores. There was a spike in demand for children's toys because of COVID-19, as people were forced to keep their kids home from school and daycare. Furthermore, increased online shopping and increased demand for at-home entertainment have helped boost industry revenue. Overall, industry revenue is expected to increase an annualized 12.7% to $32.4 billion over the five years to 2023, including an anticipated increase of 2.7% in 2023 alone. Industry profit, measured as earnings before interest and taxes, is expected to increase over the five years to 2023 amid rising demand, accounting for 6.2% of revenue in 2023.

Operators in this industry sell a broad range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies, via the internet. These goods are purchased from domestic and international manufacturers and wholesalers, and then retailed to the general public online. Operators that retail used toys and hobby goods are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.