U.S. Potato Chips Market Growth & Trends
The U.S. potato chips market size is expected to reach USD 14.78 billion by 2030, registering to grow at a CAGR of 5.7% from 2024 to 2030 . Rising number of flavors and surging demand for quick snacks are poised to contribute to the market during the forecast period. Moreover, rising disposable income and the busy lifestyles of consumers are likely to fuel the growth prospects of the market in the U.S.
Plain/Salted emerged as the largest product segment in the U.S. potato chips market. The flavored segment includes a wide spectrum of chips including barbecue, sour cream & onion, salt & vinegar, hot and spicy, and dill pickle.
The supermarket segment is estimated to dominate the market due to the fact that consumers usually purchase a large number of products during their shopping trips. In addition, consumers prefer to purchase from shops with numerous options.
U.S. Potato Chips Market Report Highlights
- Baked potato chips segment is expected to witness the fastest growth with a CAGR of 6.1% over the forecast period. The demand for baked potato chips is increasing in the US market primarily due to shifting consumer preferences towards healthier snack options.
- The Flavored segment is expected witness the highest CAGR over the forecasted period. Consumers' evolving taste preferences, which seek variety and novel experiences in their snacks, drive the demand for flavored potato chips.
- Supermarket/hypermarket segment dominated the market in 2023. supermarkets and hypermarkets offer extensive shelf space and a wide variety of products, including potato chips, attracting many consumers.
- In February 2016, ConAgra Foods sold its private label business to TreeHouse Foods, which helped the company to enhance its private label dry and refrigerated grocery offerings.
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
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This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Cake Mixes Market Variables, Trends, & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. U.S. Potato Chips Market: Product Estimates & Trend Analysis
Chapter 6. U.S. Potato Chips Market: Flavor Estimates & Trend Analysis
Chapter 7. U.S. Potato Chips Market: Distribution Channel Estimates & Trend Analysis
Chapter 8. Competitive Landscape
Companies Mentioned
- PepsiCo
- Kellanova
- Utz Brands, Inc.
- Campbell Soup Company
- Herr's
- Wise Snacks
- Intersnack Foods GmbH & Co. KG
- Clayton Dubilier & Rice
- Better Made Snack Foods
- Barcel USA
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | August 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 10.07 Billion |
| Forecasted Market Value ( USD | $ 14.78 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
