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Sanitary Protection in the US

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    Report

  • 27 Pages
  • March 2023
  • Region: United States
  • Euromonitor International
  • ID: 1819900
Although inflation-induced price increases largely supported value sales of sanitary protection in 2022, they also reinforced consumers’ price sensitivity and hence forced many budget-constrained shoppers to reduce their purchases to a basic necessity, as demonstrated by the switch to either more affordable options or priority spending on items that are more difficult to substitute, such as high-absorbency towels for heavy days.

The analyst's Sanitary Protection in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SANITARY PROTECTION IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Inflation weighs on consumption, while lifestyle-adaptive formats lead growth
  • Growing desire for wellness drives innovation focused on clean and health-forward ingredients
  • Branding takes on a more emotion-driven, purpose-led tone
PROSPECTS AND OPPORTUNITIES
  • Destigmatisation and equality push will support category consumption
  • Pursuit of holistic wellness offers growth opportunities
  • Growing variety of leakproof formats adds further competitive pressure
CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN THE US

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2017-2022
  • Table 9 Infant Population 2017-2022
  • Table 10 Female Population by Age 2017-2022
  • Table 11 Total Population by Age 2017-2022
  • Table 12 Households 2017-2022
  • Table 13 Forecast Infant Population 2022-2027
  • Table 14 Forecast Female Population by Age 2022-2027
  • Table 15 Forecast Total Population by Age 2022-2027
  • Table 16 Forecast Households 2022-2027
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources