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Herbal/Traditional Products in the US

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    Report

  • 30 Pages
  • September 2024
  • Region: United States
  • Euromonitor International
  • ID: 1572878
The growing focus on health and wellness is fuelling the popularity of herbal/traditional products in the US in 2024, with solid retail current value growth expected for another year. Consumers are increasingly seeking out natural products to reduce their exposure to the chemical ingredients in standard products. This trend is also being driven by the increasing number of vegans in the US, leading to higher demand for vegan-friendly options.

The Herbal/Traditional Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products experiences another year of growth
  • Innovation is key to maintaining growth for herbal/traditional products
  • Rise of adaptogens and mushrooms as brain and cognitive health products
PROSPECTS AND OPPORTUNITIES
  • Mixed performance of herbal/traditional dietary supplements as a method for weight loss
  • Continued interest in women’s health could highlight menstrual health support and drive integrated solutions for managing menstrual pain
  • Concerns about efficacy and safety could lead to further regulation, hinting at the potential slower growth of herbal/traditional products
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources