Wooden Toys Market Report 2026

The wooden toys market size has grown strongly in recent years. It will grow from $28.73 billion in 2025 to $30.41 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to parental preference for traditional toys, rising awareness of child development needs, long-standing use of wooden toys, growth of early childhood education products, availability of handcrafted toy designs.

The wooden toys market size is expected to see strong growth in the next few years. It will grow to $38.17 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing focus on sustainable parenting products, rising demand for STEM and learning toys, growth of premium toy segments, expansion of e-commerce toy sales, increasing safety and quality regulations. Major trends in the forecast period include increasing demand for eco-friendly wooden toys, growing preference for educational and developmental toys, rising adoption of non-toxic toy materials, expansion of online toy retail channels, enhanced focus on child safety standards.

The increasing enrollments in kindergarten and preschool are expected to drive the growth of the wooden toy market in the coming years. Kindergarten and preschool enrollments refer to the number of children registered in early childhood education programs, which provide foundational learning experiences prior to formal primary education. The growth in admissions is fueled by heightened parental awareness of the benefits of early education, economic factors, and supportive government policies. Additionally, rising participation of working parents, improved educational programs, and urbanization contribute to the higher demand for early childhood education. Wooden toys are essential in preschools and early childhood education centers for their educational benefits, including enhancing fine motor skills, cognitive development, and creative play, while offering durability and safety for frequent use by young children. For example, in May 2025, according to Eurostat, a Luxembourg-based statistical office of the European Union, approximately 15.7 million children in the EU were enrolled in early childhood education in 2023, with 2 million in early childhood educational development programs and 13.7 million in pre-primary education. Therefore, the rise in kindergarten and preschool enrollments is supporting the growth of the wooden toy market.

Leading companies in the wooden toy sector are concentrating on creating products such as premium preschool toys to cater to the rising consumer demand for sustainable, durable, and educational play options. Premium preschool toys are high-quality items designed for young children, focusing on safety, durability, and educational benefits through non-toxic, eco-friendly materials and innovative designs. For instance, in June 2024, Fisher-Price Inc., a US-based company specializing in infant and preschool products, introduced a new collection of premium wooden toys called Fisher-Price Wood. These toys are designed to inspire creativity and promote developmental skills in children from six months to five years. Featuring modern designs that encourage open-ended play, the line includes colorful puzzles, blocks, role-playing sets, and musical instruments, all made from FSC-certified wood and emphasizing affordability and sustainability.

In January 2024, Spin Master Corp., a Canada-based toy and entertainment company, acquired Melissa & Doug LLC for $950 million. This acquisition aims to bolster Spin Master's position in the toy industry by incorporating Melissa & Doug's renowned range of sustainable wooden toys and expanding its reach in specialty retail and e-commerce channels. The acquisition enhances Spin Master's product lineup with a focus on early childhood play, leveraging Melissa & Doug’s reputation for high-quality, open-ended toys that foster creativity and developmental skills in children. Melissa & Doug LLC, based in the US, is known for its range of children’s toys, including wooden toys.

Major companies operating in the wooden toys market are Melissa and Doug LLC, Tegu LLC, Wonderworld Toys Co. Ltd., KidKraft LP, Plantoys Inc, Guidecraft USA Inc., BRIO AB, Manhattan Toy LLC, Voila Co. Ltd., Bella Luna Toys, Maple Landmark, Uncle Goose Inc., Hape International Ltd., Le Toy Van Ltd., Brown Wood Inc., Bigjigs Toys Ltd., Grimm's Spiel und Holz Design GmbH, Maxim Enterprise Inc., Ostheimer Holzspielzeug GmbH, Tender Leaf Toys Ltd., Vilac SA, Oskar's Wooden Ark, Egmont Toys, Juratoys Us Corp, Roy Toy Manufacturing, BAJO wooden toys, Lanka Kade Ltd.

Asia-Pacific was the largest region in the wooden toys market in 2025. The regions covered in the wooden toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wooden toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wooden toys market consists of sales of products such as building blocks, educational board games, decorative items, and a variety of interactive playsets designed to stimulate creativity and cognitive development in children. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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