Drinking Yogurt Market Report 2024

The drinking yogurt market size has grown strongly in recent years. It will grow from $40.79 billion in 2023 to $44.39 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth observed in the historic period was driven by a surge in demand for probiotic foods, heightened awareness of health and wellness, increased disposable incomes across various regions, the attraction of diverse consumer segments, and a rise in immunity-boosting food products.

The drinking yogurt market size is expected to see strong growth in the next few years. It will grow to $63.28 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. Anticipated growth in the forecast period is attributed to a rising demand for plant-based foods, a growing emphasis on sustainable sourcing, advancements in preservation techniques, the proliferation of online shopping and subscription services, and increasing consumer preference for nutritious foods. Key trends expected in the forecast period include the incorporation of functional ingredients, the introduction of plant-based yogurt drinks, the launch of new flavor varieties, the diversification of yogurt drinks across different types of milk, and heightened innovation in ingredient formulations.

The growth of the drinking yogurt market is driven by increasing consumption of dairy foods. Dairy foods are products derived from mammalian milk, including cows, goats, and sheep. This rise in consumption is influenced by growing awareness of their nutritional benefits, cultural preferences, evolving lifestyles, and consumer preferences. Drinking yogurt, valued for its versatility, nutritional advantages, and convenience, is widely utilized in various culinary and nutritional applications within the dairy product category. For example, in November 2023, the Foreign Agricultural Service reported an increase in milk consumption for industrial use to 5.847 MMT from a projected 5.817 MMT in 2023, alongside an anticipated record high of 445,000 metric tons of cheese production in 2024, up by 28% from 2023. Therefore, the demand for dairy foods propels the drinking yogurt market forward.

Leading companies in the drinking yogurt market are focused on innovating products such as multi-benefit drinkable yogurt to improve gut health and provide additional functional benefits such as enhanced immune support and increased energy levels. Multi-benefit drinkable yogurt represents a category of yogurt products designed to deliver diverse health benefits beyond basic nutrition. These products typically blend the creamy texture and tangy flavor of yogurt with added ingredients targeting specific aspects of health and wellness. For instance, in March 2022, Danone introduced Activia+ Multi-Benefit Drinkable Yogurt in France. Activia+ incorporates billions of live and active probiotics to support gut health, containing 9 grams of sugar and 70 calories per serving, and is available in strawberry, peach, and raspberry flavors.

In April 2024, Pasture Brands Holdings LLC, a US-based manufacturer of beverage and refrigerated food products, completed the acquisition of Pillars Yogurt for an undisclosed sum. This strategic acquisition is intended to bolster Pasture Brands Holdings LLC's market presence and expand its offerings with a focus on health-oriented products. Pillars Yogurt, also based in the US, specializes in producing drinking yogurt.

Major companies operating in the drinking yogurt market are Nestle S.A., Groupe Lactalis SA, Danone Inc., General Mills Inc, Royal FrieslandCampina N.V, Arla Foods amba, Meiji Holdings Co Ltd., Gujarat Cooperative Milk Marketing Federation Ltd., Valio Ltd., Schreiber Foods Inc., Chobani Global Holdings LLC, Stonyfield Farm Inc., Kri Kri S.A. Dairy Industry, Wallaby Yogurt Company Inc., Noosa Yoghurt LLC, Straus Family Creamery, Marmum Dairy Farm LLC, Dana Dairy Group, Juhayna Food Industries, Fage International S.A., Clover Sonoma, Brown Cow Yogurt, Parmalat S.p.A, Siggi’s Dairy LLC, Yoplait USA Inc.

Asia-Pacific was the largest region in the drinking yogurt market in 2023. The regions covered in the drinking yogurt market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the drinking yogurt market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Drinking yogurt is a fermented dairy beverage crafted from milk and live bacterial cultures such as Lactobacillus bulgaricus and Streptococcus thermophilus. Its consistency is thinner compared to traditional yogurt, making it convenient for consumption. Drinking yogurt serves as a nourishing snack or meal alternative, rich in probiotics, protein, calcium, and other vital nutrients.

There are two main types of drinking yogurt dairy-based and non-dairy. They come in a variety of flavors, including plain and flavored, and are packaged in bottles or tetra packs. These products are widely distributed through supermarkets, hypermarkets, convenience stores, specialty outlets, and online platforms.

The drinking yogurt market research report is one of a series of new reports that provides drinking yogurt market statistics, including drinking yogurt industry global market size, regional shares, competitors with a drinking yogurt market share, detailed drinking yogurt market segments, market trends, and opportunities, and any further data you may need to thrive in the drinking yogurt industry. This drinking yogurt market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The drinking yogurt market consists of the sale of probiotic drinkable yogurt, green drinkable yogurt, and plant-based drinkable yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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