Meat in Germany

Retail demand for meat in Germany experienced another decline in 2023, influenced by several factors that reshaped dietary habits and consumer preferences, such as concerns about the health impacts associated with meat consumption, sustainability and animal welfare. Many consumers are opting to reduce their meat intake or adopt flexitarian, vegetarian or vegan diets.

The Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meat market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.