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Depilatories in Japan

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    Report

  • 22 Pages
  • April 2024
  • Region: Japan
  • Euromonitor International
  • ID: 119743
Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been affected by changing consumer behaviours. A positive factor for the category in 2023 was the reclassification of COVID-19, which brought people back outside their homes much more than in the previous three years.

The Depilatories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEPILATORIES IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • While social activities normalise, fiercer competition continues to be a headwind
  • Safety and moisturisation are key in product selection, just like in skin care
  • Disposable products going green
PROSPECTS AND OPPORTUNITIES
  • Women’s razors and blades set to see slight growth in depilatories
  • Desire to take care of pubic hair will generate demand
  • Availability of razors and blades for specific body parts will increase
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2018-2023
  • Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources