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Hair Care in Chile

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    Report

  • 25 Pages
  • April 2024
  • Region: Chile
  • Euromonitor International
  • ID: 119786
During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which continued in 2023, although at a slower rate.

The Hair Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shampoos, 2-in-1 products, and styling agents are driving forces in hair care
  • Post-shampoo products boost hair care sales
  • Chilean consumers continue to prefer quality over price
PROSPECTS AND OPPORTUNITIES
  • Leading brands embrace the “skinification” of hair care
  • Shifting trends in pack sizes to keep gaining relevance
  • Influencer collaborations and digital marketing in hair care
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN CHILE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources