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Hair Care in Argentina

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    Report

  • 24 Pages
  • April 2024
  • Region: Argentina
  • Euromonitor International
  • ID: 219938
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in Argentina, but over the review period, penetration decreased considerably, aligned with the challenging economic environment. In 2023, this trend reversed, driven by strong promotions and discounts in the modern channel.

The Hair Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HAIR CARE IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Promotions, deals and discounts drive retail volume growth for hair care
  • Players focus on sustainability and natural ingredients to add value to products
  • Wider distributions drives sales of salon professional hair care in 2023
PROSPECTS AND OPPORTUNITIES
  • Declining sales across the early forecast period as price sensitivity rises
  • Procter & Gamble continues to lose share in hair care across the forecast period
  • Affordable brands gain ground as consumers look to save costs
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ARGENTINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources