Soup in Kenya

Demand for packaged soup is very low in Kenya, with retail volume exhibiting no more than marginal growth over the course of the forecast period. Dehydrated products account for the bulk of retail volume sales of packaged soup in Kenya. Packaged soup faces stiff competition from foodservice, with soup stands a common sight in many urban areas. This soup is usually made by mixing onions, tomatoes and chillies and boiling them with bones for about six hours.

The Soup in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soup market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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