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Spirits in Peru

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    Report

  • 32 Pages
  • June 2024
  • Region: Peru
  • Euromonitor International
  • ID: 1203484
Peru’s government announced in the second half of 2023 that the country had entered an economic recession. This was a result of high inflation, the lingering effects of the pandemic, the strikes and protests following the replacement of former President Castillo, in addition to the floods on the north coast of Peru, a product of the Niño Costero phenomenon, all of which had a huge impact on consumption.

The Spirits in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of spirits plummet as Peru enters recession in 2023
  • Consumers migrate to cheaper options
  • Cartavio leads while Bebidas finds favour with its imported offerings
PROSPECTS AND OPPORTUNITIES
  • Cartavio's return to pisco should boost category sales but at the expense of smaller operators
  • Booming cocktail culture should provide growth opportunities for on-trade sales
  • Tequila (and mezcal) expected to see healthy growth while Don Michael points towards a bright future for local distilleries
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2023
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 2 Sales of Spirits by Category: Total Value 2018-2023
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 4 Research Sources