2022 witnessed a mid-single-digit decline in retail volume sales of consumer appliances due to the resurgence of COVID-19, and it is expected that the retail volume decline will continue, although at a slower rate, in 2023. 2023 has seen consumer appliances in China go through a slow recovery as the country opens up and starts to regain momentum in terms of economic development after the COVID-19 pandemic.
The Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN CHINADISCLAIMERREFRIGERATION APPLIANCES IN CHINAKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN CHINAKEY DATA FINDINGSDISHWASHERS IN CHINAKEY DATA FINDINGSLARGE COOKING APPLIANCES IN CHINAKEY DATA FINDINGSMICROWAVES IN CHINAKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN CHINAKEY DATA FINDINGSSMALL COOKING APPLIANCES IN CHINAKEY DATA FINDINGSVACUUM CLEANERS IN CHINAKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN CHINAKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN CHINAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
- Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
- Table 11 Sales of Small Appliances by Category: Volume 2018-2023
- Table 12 Sales of Small Appliances by Category: Value 2018-2023
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
- Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
- Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
- Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
- Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
- Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
- Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Slow volume recovery for refrigeration appliances in 2023
- Freestanding fridge-freezers still the backbone of sales
- Haier drives dominance of domestic players in refrigeration appliances
PROSPECTS AND OPPORTUNITIES
- Built-in models set to gain favour as they become even slimmer
- Compartmentalised storage central to large volume fridge-freezers
- Refrigerator as a hub for all kitchen appliances?
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
- Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
- Table 37 Sales of Freezers by Format: % Volume 2018-2023
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
- Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
- Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Home laundry appliances witnesses volume decline for two consecutive years
- Automatic dryers remains resilient against market turbulence
- Multi-brand strategy fuels success for Haier and Midea
PROSPECTS AND OPPORTUNITIES
- Automatic washer dryers anticipated to return to stronger growth
- Livestreaming e-commerce and the penetration of lower-tier cities key to growth
- Auto-dosing has its doubters
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
- Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
- Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
- Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
- Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
- Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
- Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Dishwashers returns to growth as the country opens up
- Siemens maintains its lead, but the competition is intense
PROSPECTS AND OPPORTUNITIES
- Builder merchants and construction set to unlock further potential for built-in format
- Format innovation backed by durability likely to drive growth
CATEGORY DATA
- Table 71 Sales of Dishwashers by Category: Volume 2018-2023
- Table 72 Sales of Dishwashers by Category: Value 2018-2023
- Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
- Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
- Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
- Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
- Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
- Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
- Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
- Table 80 Production of Dishwashers: Total Volume 2018-2023
- Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
- Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
- Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
- Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Large cooking appliances unable to halt its declining streak
- Range cookers and ovens rebound
- Robam and Fotile consolidate their leading positions as concentration increases
PROSPECTS AND OPPORTUNITIES
- Recycling of old appliances offers new opportunities
- Range cookers projected to return to stronger growth
- Growth prospects for ovens limited by dietary habits
CATEGORY DATA
- Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
- Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
- Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
- Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
- Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
- Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
- Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
- Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
- Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
- Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
- Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
- Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
- Table 98 NBO Company Shares of Range Cookers: % Volume 2019-2023
- Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
- Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
- Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
- Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
- Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Microwaves sees a further decline in sales
- Midea and Galanz consolidate their dominance in microwaves
PROSPECTS AND OPPORTUNITIES
- Quick recipe kits are paired with microwaves
- Simplicity may be the new sexy for microwaves
CATEGORY DATA
- Table 105 Sales of Microwaves by Category: Volume 2018-2023
- Table 106 Sales of Microwaves by Category: Value 2018-2023
- Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
- Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
- Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
- Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
- Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
- Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
- Table 113 Production of Microwaves: Total Volume 2018-2023
- Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
- Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
- Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
- Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Retail volume sales of food preparation appliances continue to decline in 2023
- Rising competition to make the quietest products
PROSPECTS AND OPPORTUNITIES
- Demand for food preparation appliances set to remain lower than pre-pandemic
- Sales of multifunctional food preparation appliances expected to rise
CATEGORY DATA
- Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
- Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
- Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
- Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
- Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
- Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
- Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
- Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
- Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
- Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
- Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Decline in volume sales of small cooking appliances extends into another year
- Traditional and emerging categories experience sluggish growth for different reasons
- Espresso coffee machines in the spotlight
PROSPECTS AND OPPORTUNITIES
- Decline for small cooking appliances not over, as consumers focus on essentials
- Electric steamers likely to witness growth
CATEGORY DATA
- Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
- Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
- Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
- Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
- Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
- Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
- Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
- Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
- Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
- Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Vacuum cleaners returns to growth after a year of decline
- Retail volume sales of robotic vacuum cleaners set to see a slight decline
- Domestic brands outperform foreign brands
PROSPECTS AND OPPORTUNITIES
- Mass products have potential for growth
- Multifunctional products expected to rise, while cleaning efficacy should be strong
CATEGORY DATA
- Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
- Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
- Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
- Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
- Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
- Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
- Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
- Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
- Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
- Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
- Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
- Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Personal care appliances shows the first signs of recovery in 2023
- New products target segmented demand and different usages
- Personal care appliances are becoming intelligent
PROSPECTS AND OPPORTUNITIES
- Radiofrequency Beauty Device Registration Review Guidelines in 2024 set to standardise beauty devices
- Emerging brands expected to see further growth
CATEGORY DATA
- Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
- Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
- Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
- Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
- Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
- Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
- Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
- Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
- Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
- Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
- Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
- Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
- Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Air treatment products returns to growth in 2023
- Air conditioners posts strong growth as heatwaves hit China
- Dynamism in air conditioners boosts most brands, but Gree and Midea continue to dominate
PROSPECTS AND OPPORTUNITIES
- Smart control becoming essential for air conditioners
- Aesthetic designs leading to a new fashion for high-end air conditioners
- Humidifiers poised to return to growth in the forecast period
CATEGORY DATA
- Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
- Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
- Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
- Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
- Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
- Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
- Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
- Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
- Table 174 Production of Air Conditioners: Total Volume 2018-2023
- Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
- Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
- Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
- Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
