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Wine in Kazakhstan

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    Report

  • 23 Pages
  • June 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1214798
Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia and Moldova, as well as Italy. Local wine was also significant. There was also growing demand for fortified wine, though volume sales are significantly lower than for wine.

The Wine in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Very healthy volume growth in 2023
  • Competitive landscape remains highly fragmented
  • Sparkling wine registers highest volume growth
PROSPECTS AND OPPORTUNITIES
  • Increasingly discerning consumers support healthy volume growth
  • Limited growth for non/low alcohol wines
  • Vermouth registers lower volume growth
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 10 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources