The lifting of restrictions in 2022 has reshaped the Malaysian consumer landscape, with local consumers no longer confined to their homes. The newfound freedom has boosted spending in sectors such as tourism and food service, detracting from consumer electronics expenditures.
The Consumer Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN MALAYSIADISCLAIMERREFRIGERATION APPLIANCES IN MALAYSIAKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN MALAYSIAKEY DATA FINDINGSDISHWASHERS IN MALAYSIAKEY DATA FINDINGSLARGE COOKING APPLIANCES IN MALAYSIAKEY DATA FINDINGSMICROWAVES IN MALAYSIAKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN MALAYSIAKEY DATA FINDINGSSMALL COOKING APPLIANCES IN MALAYSIAKEY DATA FINDINGSVACUUM CLEANERS IN MALAYSIAKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN MALAYSIAKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN MALAYSIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
- Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
- Table 11 Sales of Small Appliances by Category: Volume 2018-2023
- Table 12 Sales of Small Appliances by Category: Value 2018-2023
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
- Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
- Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
- Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
- Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
- Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
- Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Refrigeration appliances benefits from essential nature of its products despite a drop in demand
- Premium purchases supported by preference for large capacity, rising interest in energy efficiency and increased health concerns
- Multinationals lead the competitive landscape with appliances and electronics specialists dominating distribution
PROSPECTS AND OPPORTUNITIES
- Health trends to drive growth as freestanding fridge freezers remain dominant
- Economic factors will continue to direct purchasing decisions
- E-Commerce gaining further ground
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
- Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
- Table 37 Sales of Freezers by Format: % Volume 2018-2023
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
- Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
- Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Demand continues to decline while focus on hygiene remains strong
- Top-loaders prove popular most popular format though sales fall as front-loaders rise
- Market led by multinationals
PROSPECTS AND OPPORTUNITIES
- Slow-but-steady growth forecast, with energy efficiency being key
- Freestanding automatic washer dryers will remain fastest riser
- Value-seeking behaviour to persist as e-commerce expands
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
- Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
- Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
- Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
- Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
- Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
- Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Full-size models continue to dominate, while demand remains low in 2023
- Malaysian consumers remain unconvinced by necessity of dishwashers
- Premium brands lead though e-commerce boosts availability lower-cost options
PROSPECTS AND OPPORTUNITIES
- Freestanding formats will drive growth, while energy-efficiency focus offers potential for expansion
- Innovation necessary to push sales
- Piping problems, energy costs and the potential of e-commerce
CATEGORY DATA
- Table 71 Sales of Dishwashers by Category: Volume 2018-2023
- Table 72 Sales of Dishwashers by Category: Value 2018-2023
- Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
- Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
- Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
- Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
- Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
- Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
- Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
- Table 80 Production of Dishwashers: Total Volume 2018-2023
- Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
- Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
- Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
- Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Volume decline continues as consumers remain cautious
- Aesthetics rise in importance, while freestanding models fall less slowly than built-in options
- Consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
- Growth will remain slow as prices rise, and e-commerce will continue to expand
- Built-in hobs, freestanding cookers and ovens to enjoy continued demand
- Property market progress key to growth, with innovation and e-commerce set to boost sales
CATEGORY DATA
- Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
- Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
- Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
- Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
- Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
- Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
- Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
- Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
- Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
- Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
- Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
- Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
- Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
- Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
- Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
- Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023
- Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
- Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
- Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sales decline slightly as penetration remains low in 2023
- Panasonic in the lead as e-commerce continues to rise
- Multifunctionality and convenience drive overall growth, with a focus on energy-saving features
PROSPECTS AND OPPORTUNITIES
- Steady growth forecast for microwaves in Malaysia
- Innovation and energy efficiency to remain important
- E-Commerce to keep on rising
CATEGORY DATA
- Table 106 Sales of Microwaves by Category: Volume 2018-2023
- Table 107 Sales of Microwaves by Category: Value 2018-2023
- Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023
- Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023
- Table 110 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
- Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023
- Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023
- Table 113 Distribution of Microwaves by Format: % Volume 2018-2023
- Table 114 Production of Microwaves: Total Volume 2018-2023
- Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028
- Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028
- Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
- Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growth dips for overall category in 2023
- Consolidated competitive landscape, and dynamism within e-commerce
- Home-based life and health trends sustain sales
PROSPECTS AND OPPORTUNITIES
- Steady growth forecast while Panasonic’s portfolio shrinks
- Consumers to remain price-conscious, with multifunctional appliances attracting attention
- E-Commerce and health consciousness will carry on rising
CATEGORY DATA
- Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023
- Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023
- Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
- Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
- Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
- Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
- Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
- Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
- Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
- Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
- Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growth falls slightly in 2023, with health trends supporting demand for light fryers
- Consumer price-sensitivity impacts growth
- Panasonic leads as e-commerce continues to rise
PROSPECTS AND OPPORTUNITIES
- Steady growth forecast for small cooking appliances, supported by home cooking trend, with coffee machines set to see further rises
- Price consciousness will persist, informing innovation and bolstering e-commerce
- Price sensitivity and health trends to shape progress within small cooking appliances
CATEGORY DATA
- Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023
- Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023
- Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
- Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023
- Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
- Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
- Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
- Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
- Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
- Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Demand continues with affordability being key in 2023
- Price sensitivity prompts discount-seeking, undermining sales in robotic vacuums, while health concerns push growth in other formats
- Consumers shift from Japanese brands to more affordable alternatives, while influencers gain ground
PROSPECTS AND OPPORTUNITIES
- Positive growth predicted with robotic vacuum cleaners rising fastest and players investing more in innovation
- Robotic vacuum cleaners to become more accessible
- Shifts in competitive landscape as e-commerce will continue to expand
CATEGORY DATA
- Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023
- Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023
- Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
- Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
- Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
- Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
- Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
- Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
- Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
- Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
- Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
- Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Oral care appliances still rules, while body shavers rise and facial cleansers rise
- Hair care sees solid growth as social media influencers attract more attention
- Multinationals lead personal care appliances in Malaysia, while e-commerce players woo consumers with discounts and promotions
PROSPECTS AND OPPORTUNITIES
- Strong growth projected for personal care appliances, with oral care remaining the largest product area as facial cleansers faces slow growth
- Financial pressures may hinder stronger growth
- E-Commerce expansion to persist, while niche areas gain ground
CATEGORY DATA
- Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023
- Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023
- Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
- Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
- Table 158 Sales of Body Shavers by Format: % Volume 2018-2023
- Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023
- Table 160 NBO Company Shares of Personal Care Appliances 2019-2023
- Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023
- Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
- Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
- Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
- Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
- Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Enhanced adoption of air purifiers in 2023
- SAVE programme extends into 2023
- Evolving consumer preferences in air conditioning
PROSPECTS AND OPPORTUNITIES
- Air treatment products set to enjoy further growth and innovation
- Air purifiers recognised for health and comfort benefits, with e-commerce rising in face of price sensitivity
- Economic considerations to remain key factor in purchasing decisions
CATEGORY DATA
- Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023
- Table 168 Sales of Air Treatment Products by Category: Value 2018-2023
- Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
- Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
- Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
- Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
- Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
- Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023
- Table 175 Production of Air Conditioners: Total Volume 2018-2023
- Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
- Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
- Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
- Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
