Electrical Household Appliance Retailing in the UK - Industry Market Research Report

Perfect storm: Sales drop as confidence shrinks and mortgage rates rise

Electrical household appliance retailers are vulnerable to fluctuations in consumer spending patterns, housing market volatility and e-commerce trends. The COVID-19 outbreak wreaked havoc on appliance retailers. The housing market was put on the back burner, with property transactions falling to a record low in April 2020. Closures of non-essential businesses, including those in this industry, accelerated the high street's death. The slowdown in housing transactions limited demand for white goods (think large domestic appliances, e.g. washing machines), which are big-ticket, high-margin products - that's why revenue and the average profit margin dipped over 2020-21. The pandemic has induced a shift to e-commerce, with a surge in online orders since the outbreak. Stores in this industry sell household electrical appliances classified as white goods. Products include washing machines, tumble dryers, refrigerators, freezers and electric cookers. Small domestic appliances such as microwaves, vacuum cleaners, kettles, toasters and irons are also included. Stores that specialise in selling audiovisual, computing and photographic equipment are not covered. Online-only stores with no physical outlets are also excluded. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.