Vegetable Farming in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Farm to table: Vegetable consumption will decline despite healthy eating promotions

Vegetable farming consists of vegetable and melon farmers. Production of both fresh and processed vegetables has remained steady through the COVID-19 pandemic but declined in 2022. According to the United States Department of Agriculture, during the pandemic, a 'sizeable reduction in foodservice [was] perfectly offset by a combination of increased grocery store and online sales', as well as 'community/farmer's markets.' But, in 2022, long-term drought, poor weather (including hurricanes and heavy rain) and pest issues led to low yields and high prices. Increased competition from imports and lower per capita fruit and vegetable consumption has hurt industry revenue, dropping at a CAGR of 1.2% to $21 billion through the end of 2023, including growing 0.5% in 2023 alone.

Operators in this industry grow a wide variety of vegetables and melons in open fields and in greenhouses. This report does not include some notable crops such as corn, soybeans or wheat, which are included in other reports.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.