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Away-From-Home Tissue and Hygiene in Italy

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    Report

  • 24 Pages
  • March 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1268806
In 2024, away-from-home (AFH) tissue and hygiene in Italy increased in value sales terms, although more moderately than in previous years. After the pandemic, the channel experienced rapid growth as people tried to resume social lives that had been curtailed by lockdowns. However, once inflation began to affect consumer spending, many away-from-home activities were cut back.

The Away-from-Home Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value sales rise for AFH tissue and hygiene in 2024
  • Adult incontinence falls thanks to hospital infrastructure issues
  • Environmental concerns impact development
PROSPECTS AND OPPORTUNITIES
  • Value growth set to keep on rising
  • Growth potential in B2B sales and a sharper focus on sustainability
  • Rising prevalence of diabetes will drive increased demand for innovative adult incontinence products
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN ITALY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2019-2024
  • Table 9 Infant Population 2019-2024
  • Table 10 Female Population by Age 2019-2024
  • Table 11 Total Population by Age 2019-2024
  • Table 12 Households 2019-2024
  • Table 13 Forecast Infant Population 2024-2029
  • Table 14 Forecast Female Population by Age 2024-2029
  • Table 15 Forecast Total Population by Age 2024-2029
  • Table 16 Forecast Households 2024-2029
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources