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Bath and Shower in South Africa

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    Report

  • 21 Pages
  • May 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 1292658
Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’ monthly shopping baskets. In South Africa, bar soap remains the most popular product in bath and shower due to its affordability, with a bar of soap often used by more than one family member.

The Bath and Shower in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bar soap retains high consumer preference due to affordability
  • Promotions encourage consumers to purchase body wash/shower gel
  • Hand sanitiser no longer a priority for many consumers
PROSPECTS AND OPPORTUNITIES
  • Opportunities for bath and shower products featuring natural ingredients
  • Bar soap addressing particular skin care issues to gain popularity
  • African black soap emerges in local market and will gain traction in coming years
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources