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Bath and Shower in Tunisia

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    Report

  • 20 Pages
  • June 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 3734931
In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among upper-income consumers. This shift can be attributed to the increasing availability of liquid soap in both modern and traditional retailers. Domestic companies played a significant role in this transition by offering liquid soap at more affordable prices comp

The Bath and Shower in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume stagnation in bar soap sales
  • Challenges faced by Unilever's bath and shower products
  • Continued progress of local players in body wash/shower gel
PROSPECTS AND OPPORTUNITIES
  • Anticipated growth in intimate washes
  • Growth potential in mass bath and shower
  • Persistence of the illegal market as a threat
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources