In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19.
The Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BLEACH IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
- Volume and value declines continue
- Price increases hit this traditional category
- Haiter by Kao remains synonymous with bleach in Japan
- A declining forecast
- Products with chlorine bleach as an ingredient will continue to see demand
- Table 1 Sales of Bleach: Value 2018-2023
- Table 2 Sales of Bleach: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Bleach: % Value 2019-2023
- Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 5 Forecast Sales of Bleach: Value 2023-2028
- Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 7 Households 2018-2023
- Table 8 Sales of Home Care by Category: Value 2018-2023
- Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 13 Distribution of Home Care by Format: % Value 2018-2023
- Table 14 Distribution of Home Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
