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Bleach in Hong Kong, China

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    Report

  • 16 Pages
  • March 2024
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 4192170
Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment decreased, as less time was spent at home, and the pandemic slowly became a memory.

The Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BLEACH IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bleach continues to decline as pandemic demand ends
  • Odours and child safety concerns are also factors behind the decline of bleach
  • Bleach continues to be valued by many consumers and businesses
PROSPECTS AND OPPORTUNITIES
  • Bleach expected to show a continued volume decline over the forecast period
  • Local players will continue to hold limited shares as international players continue to dominate
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2018-2023
  • Table 2 Sales of Bleach: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 5 Forecast Sales of Bleach: Value 2023-2028
  • Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources