Bleach saw strong growth in retail volume and current value terms in 2024 with Reckitt Benckiser East Africa Ltd’s Jik brand remaining the clear leader in terms of value share. The strong growth being seen in bleach is, however, attracting new players and new products into the market.
The Bleach in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Bleach in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Omo launches new lavender-scented bleach
- Affordable bleach alternatives gain popularity.
- Brands leveraging promotional discounts to attract price-sensitive consumers
- Increased competition expected from multi-purpose cleaners
- Demand for bleach expected to remain limited among lower-income consumers
- Increasing health and hygiene awareness set to boost bleach sales
- Table 1 Sales of Bleach: Value 2019-2024
- Table 2 Sales of Bleach: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Bleach: % Value 2020-2024
- Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 5 Forecast Sales of Bleach: Value 2024-2029
- Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments.
- What next for home care?
- Table 7 Households 2019-2024
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
SOURCES
- Summary 1 Research Sources
