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Bleach in Nigeria

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    Report

  • 15 Pages
  • February 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1292677
Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn stains, as well as using the product as a household multi-purpose cleaner for kitchens, bathrooms and toilets. Therefore, the growth in retail volume terms amid increased unit prices drove strong double-digit retail value sales in 2023.

The Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BLEACH IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The essential, multi-purpose nature of bleach drives strong retail value and volume growth
  • Competition from other home care products rises among higher-income consumers
  • Hypo retains its lead with over half of the competitive landscape share
PROSPECTS AND OPPORTUNITIES
  • Ongoing retail volume and value growth driven by the multi-purpose qualities of bleach
  • Hypo and Jik focus on innovation and price points to gain share
  • Economic recovery and the boost in e-commerce sales drives growth in bleach
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2018-2023
  • Table 2 Sales of Bleach: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 5 Forecast Sales of Bleach: Value 2023-2028
  • Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Distribution of Home Care by Format: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format and Category: % Value 2023
  • Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources