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Breakfast Cereals in Slovakia

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    Report

  • 19 Pages
  • November 2025
  • Region: Slovakia
  • Euromonitor International
  • ID: 1449107
Breakfast cereals in Slovakia reported a stable performance in 2025, despite the challenges of higher input costs and inflation. Heavy marketing investment by Nestlé Slovensko supports regular product developments, whilst private label continues to make inroads with Kaufland and Lidl both gaining value share over 2025.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable performance for breakfast cereals
INDUSTRY PERFORMANCE
  • Stable volume growth is sustained by affordable prices
  • Other RTE cereals enjoys dynamism
WHAT’S NEXT?
  • Premiumisation is expected to drive value sales
  • Sports nutrition brands to bring niche offerings
  • Rising consumer expectations regarding sustainability
COMPETITIVE LANDSCAPE
  • Nestlé Slovensko leads with heavy marketing investment
  • Emco Slovensko spol draws on heritage and affordability to drive sales
CHANNELS
  • Modern retailers account for bulk of sales
  • Retail e-commerce is gaining traction
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SLOVAKIA
EXECUTIVE SUMMARY
  • Households remain heavily reliant on staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price inflation fuels value growth
  • Value for money is an enticing prospect for Slovaks
WHAT’S NEXT?
  • Healthy growth prospects for staple foods
  • Health-led product developments will drive growth
  • Modern grocery retailers are key to driving sales
COMPETITIVE LANDSCAPE
  • Mecom Group leads a fragmented competitive landscape
  • Lidl Slovenská Republika strengthens position with private label range
CHANNELS
  • Supermarkets is the leading distribution channel
  • Discounters flourish as purchasing power weakens
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources