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Baked Goods in Spain

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    Report

  • 25 Pages
  • November 2025
  • Region: Spain
  • Euromonitor International
  • ID: 1449108
Baked goods in Spain is achieving positive value growth in 2025, supported by snacking trends, tourism recovery and rising demand for convenient formats such as frozen bakery products and tortillas. Consumers continue to prefer fresh, unpackaged bread bought in small quantities, while indulgent items like cakes and pastries maintain appeal despite price increases.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing demand for convenient frozen bakery products and tortillas
INDUSTRY PERFORMANCE
  • Snacking, tourism and convenience drive growth in baked goods in 2025
  • Frozen baked goods and tortillas gain momentum through convenience and innovation
WHAT’S NEXT?
  • Falling volume sales forecast for baked goods will prompt investment in smaller formats
  • Health trends continue to inform innovation
  • Sustainability concerns remain relevant
COMPETITIVE LANDSCAPE
  • Vicky Foods leads with Mercadona hot on its heels
  • Consum sees fastest growth through investment in expansion
CHANNELS
  • Supermarkets remains favoured distribution channel
  • Retail e-commerce sees fastest expansion
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SPAIN
EXECUTIVE SUMMARY
  • Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism recovery and premiumisation support value growth amid cost pressures
  • Frozen fruit leads growth as convenience and versatility drive demand
  • Natural ingredients and high-protein innovation shape product development
WHAT’S NEXT?
  • Health focus and flexitarian diets to influence future consumption patterns
  • Convenience, cultural diversity and targeted innovation will drive growth
  • Private label leadership and omnichannel expansion to shape future retail dynamics
COMPETITIVE LANDSCAPE
  • Mercadona leads through private label Hacendado
  • La Cuerva sees rapid growth in frozen fruit
CHANNELS
  • Proximity formats and discounters strengthen competition in retail
  • E-commerce and quick commerce expand as consumers embrace hybrid shopping
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources