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Baked Goods in Bulgaria

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    Report

  • 23 Pages
  • November 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1541386
Baked goods in Bulgaria is seeing volume sales fall in 2024, driven by waning consumer interest in leavened bread. The segment continues to suffer in a pattern already established, suffering from maturity and intensified threat from artisanal bread, which is benefitting from bakeries combining retail sales with foodservice.

The Baked Goods in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift away from leavened bread drives overall volume decline
  • International cuisine trends support sales in packaged flat bread, while dessert mixes benefits from convenience demand
  • Cakes and pastries see growth driven by convenience, cost-friendliness and indulgence demands
PROSPECTS AND OPPORTUNITIES
  • Overall category will remain in decline throughout forecast period
  • Cakes and pastries to continue rising
  • Retail channel expansion pushing growth in frozen baked goods, supported by older demographics
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 2 Sales of Baked Goods by Category: Value 2019-2024
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 5 Sales of Pastries by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 8 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
STAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 14 Sales of Staple Foods by Category: Value 2019-2024
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources