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Breakfast Cereals in Sweden

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    Report

  • 20 Pages
  • November 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 1449109
Breakfast cereals in Sweden faces maturity with limited volume sales over 2025. However, the combination of convenience, health benefits, and innovation is sustaining value growth. Consumption occasions are broadening to include snacking whilst muesli and granola benefits from a shift towards healthier options.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth picks up as players attract consumers with healthier and more convenient cereals
INDUSTRY PERFORMANCE
  • Players raise the health profile of breakfast cereals
  • Muesli and granola outperform other categories
WHAT’S NEXT?
  • Limited growth expected in value terms
  • Better for you products will tempt a captive audience
  • Grocery retailers to invest in more sophisticated lines
COMPETITIVE LANDSCAPE
  • Lantmännen Cerealia AB capitalises on its strong heritage in Swedish market
  • Lidl Sverige KB provides high-quality Swedish foods at attractive prices
CHANNELS
  • Central location supports popularity of supermarket channel
  • Warehouse clubs grow sales from low base
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SWEDEN
EXECUTIVE SUMMARY
  • Brighter performance for staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth over 2025
  • Health and convenience to spearhead product development
  • Local product origin tempts Swedes
WHAT’S NEXT?
  • Premiumisation trend will support value growth
  • Health and wellness formulas to gain traction
  • Strategic efforts will step up a gear
COMPETITIVE LANDSCAPE
  • Retailers hold strong position with private label
  • Dynamic growth for plant-based player Nordic Green Food AB
CHANNELS
  • Supermarkets lead in the Swedish market
  • Costco expands in Sweden
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources