+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Breakfast Cereals in Denmark

  • PDF Icon

    Report

  • 21 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 1607211
Breakfast cereals in Denmark recorded value growth in 2025, driven by convenience, consistent family demand, and rising interest in health-focused products such as whole grain and granola and muesli. Flavoured cereals gained popularity as consumers sought a balance of indulgence and nutrition, while traditional flakes led RTE cereals due to its simplicity, versatility, and broad accessibility.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, flavour and health drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
  • Health and wholegrain options support steady growth in breakfast cereals in Denmark
  • Simplicity and versatility allow flakes to lead growth within RTD cereals
WHAT’S NEXT?
  • Demand for simple and quick breakfast solutions is set to drive growth over the forecast period
  • Health and wellness will continue to shape buying habits in breakfast cereals
  • Sustainability and social responsibility are expected to influence breakfast cereal choices
COMPETITIVE LANDSCAPE
  • Lantmännen Cerealia A/S increases its leadership in breakfast cereals in Denmark
  • Lantmännen Cerealia and Coop Danmark are the most dynamic players in 2025
CHANNELS
  • Discounters strengthen its leadership in breakfast cereals through affordability and private label
  • Retail e-commerce gains share and drives growth as consumers appreciate convenience
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
  • Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Steady growth is driven by necessity and occasional indulgence
  • The expansion of private label influences staple foods in 2025
  • A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
  • Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
  • Rising health and wellness concerns drive change in staple food portfolios
  • Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
  • Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
  • Discounters strengthens its leadership through competitive pricing and private label
  • Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources