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Computers and Peripherals in Austria

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    Report

  • 20 Pages
  • July 2024
  • Region: Austria
  • Euromonitor International
  • ID: 1449257
In 2024, retail volume sales of computers and peripherals in Austria continue to decline at a significant, yet slower pace year-on-year. Demand remains weakened by the extra purchases consumers made during the COVID-19 pandemic and by lower consumer confidence caused by recent high inflation. The category remains characterised by high saturation and low levels of innovation on the supply side, whilst the sharp rise in interest rates is causing hesitancy about financing new products. Moreover, ho

The Computers and Peripherals in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Computers and Peripherals market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for computers falls due to a myriad of reasons
  • Stable growth in unit selling prices continues
  • Apple extends its lead in computers and peripherals
PROSPECTS AND OPPORTUNITIES
  • Downward trend to continue amid saturation and limited buying incentives
  • Smartphones to increasingly challenge the status of computers
  • Stronger focus on sustainability
CATEGORY DATA
  • Table 1 Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 2 Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 5 Sales of Computers by Category: Business Volume 2019-2024
  • Table 6 Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 7 Sales of Computers by Category: Business Volume Growth 2019-2024
  • Table 8 Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
  • Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
  • Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
  • Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
  • Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
  • Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
  • Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2024-2029
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
  • Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
  • Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
CONSUMER ELECTRONICS IN AUSTRIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 20 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 21 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 23 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 26 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources