Mobile Telephone Retailers in the UK - Industry Market Research Report

Missed call: Demand for new mobile phones is limiting revenue growth in 2023-24

The continued proliferation of smartphones has encouraged more and more consumers to buy phones. However, consistent demand for mobile phones has not translated well into the retail market. Mobile phone retailers have been challenged by heightened competition from external retailers and increased saturation in the mobile phone market. Rising smartphone penetration, particularly among those aged 55 and over, has provided growth opportunities, although a drop in the average price of mobile phones has limited the scope for industry growth. The changes in consumer behaviours regarding mobile phone purchases have challenged retailers to make a profit, with consumers tending to replace handsets less often while opting for more flexible bundles. Revenue is expected to fall at a compound annual rate of 5.7% to £2.8 billion over the five years through 2023-24, with an estimated 0.1% revenue drop in the current year. Retailers in this industry sell mobile telephones. The industry does not include mobile telephone services or outlets run by networks. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.